Connor Treacy’s journey in redefining luxury within the nightlife and music industries is a testament to his visionary spirit, boundless creativity, and mastery of exclusivity. In Los Angeles, a city known for fierce competition and an endless quest for reinvention, Treacy carved out a distinctive niche that married the glitz of Hollywood with an intimate, high-end experience. This exceptional vision was best embodied by OffSunset, the elite nightclub he co-founded at just 28 years old. In its first year, it generated $4M and served as a magnet for celebrities, tastemakers, and affluent clients.

Treacy’s approach to luxury was built on one uncompromising pillar: exclusivity. From the strictly curated guest lists to the highly personalized service, his events and venues were designed to create elite experiences accessible only to a select few. This philosophy made OffSunset not just a venue but a cultural moment—where the top names in entertainment, sports, and fashion gathered to enjoy something truly unforgettable.

The Power of Exclusivity

Connor Treacy’s early career set the tone for his approach to exclusivity. At just 19, he made national headlines with the infamous “Project X” party, which drew over 1,000 attendees and sparked a buzz across the country. Though wild, the experience gave Treacy an intimate understanding of what it takes to craft an event that becomes a cultural phenomenon. Shortly after, his growing reputation led him to befriend young Hollywood elites, including Justin Bieber, who entrusted him with organizing events and exclusive gatherings. These early experiences not only solidified Treacy’s network among high-profile celebrities but also sharpened his ability to curate environments that combined privacy, luxury, and allure. He later channeled that knowledge into OffSunset, a venue that blended minimalist sophistication with an atmosphere of privacy and intimacy.

At its height, OffSunset embodied the mantra “privacy as a luxury.” From its strict no-photo policy to its invitation-only access, the club cultivated an environment that allowed Hollywood’s elite to let their guard down and enjoy the moment. It was more than just a venue—it was a sanctuary for A-list guests like Leonardo DiCaprio and Billie Eilish.

Although OffSunset has since closed, its legacy as a pioneer in exclusive nightlife endures, setting a benchmark for the next generation of luxury entertainment spaces.

Connecting with Celebrity Culture

Treacy’s unique ability to navigate celebrity culture stemmed from his diverse and accomplished background. By the age of 24, he had already established himself as an A&R manager at Universal Music Group, collaborating with icons like Dua Lipa, Travis Barker, and Halsey. His industry expertise and network allowed him to create nightlife experiences that resonated deeply with celebrity clientele.

OffSunset’s star-studded appeal was no accident. Treacy’s meticulous attention to detail ensured that the venue not only attracted high-profile guests but also amplified their brands. From hosting Mike Dean’s Grammy Pre-Party to surprise musical acts, Treacy understood that exclusivity wasn’t just about who was in the room—it was about how that room felt.

High-End Branding and Attention to Detail

Treacy’s talent for branding extended far beyond the confines of OffSunset. Every aspect of the club, from its chic logo to its carefully curated cocktail menu, reflected his commitment to creating a seamless luxury experience. Drawing on his education at USC’s Master of Studies in Law program, he approached branding with the precision of a legal contract, ensuring that every element communicated exclusivity and refinement.

This commitment to detail has been a hallmark of Treacy’s career. Whether negotiating record splits for Grammy-winning albums or crafting the ambiance of his venues, Treacy’s relentless pursuit of perfection has set him apart in both the music and nightlife industries.

The Role of Music in Treacy’s Brand

For Connor Treacy, music wasn’t just entertainment—it was an essential part of the luxury experience. OffSunset featured world-class performances, curated playlists, and surprise acts that elevated a night out into a cultural event. Drawing from his time at Universal Music Group and his work as an independent executive producer, Treacy ensured that music remained at the heart of his brand.

His collaboration with Grammy-winning artists and emerging talent alike underscored his ability to balance commercial success with artistic credibility. By pairing industry heavyweights with rising stars, Treacy created a dynamic ecosystem where music, luxury, and culture intersected.

Catering to the High-End Market

Treacy’s journey from organizing college parties to managing one of L.A.’s most exclusive clubs was rooted in his ability to anticipate and cater to the needs of high-end clientele. Growing up in Venice, California, as the son of an Irish immigrant, Treacy’s early life was far from the glitz of Hollywood. This grounded perspective gave him a deep understanding of the value of hard work and authenticity—qualities that resonated with his discerning guests.

Building a Legacy

Though OffSunset has closed its doors, Connor Treacy’s influence on Los Angeles nightlife remains undeniable. His ventures, from managing OffSunset to his current work with R3, demonstrate a relentless drive to push boundaries and redefine industries. But his ambitions don’t stop there. With an MBA from USC on the horizon and plans to re-enter the recording industry, Treacy is poised to take on even greater challenges.