The Europe plant protein market was valued at US$ 5,808.5 million in 2018 and is projected to reach US$ 9,452.5 million by 2027, growing at a CAGR of 5.9% from 2019 to 2027.
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What is Plant Protein?
Plant protein is a natural protein sourced from plants like soy, wheat, and peas. It’s crucial for building healthy muscles and tissues and can even aid in weight loss. Compared to animal proteins, plant-based proteins typically have fewer calories and less fat, while being richer in fiber and essential nutrients.
Market Dominance and Growth Drivers
In 2018, the “Rest of Europe” region, which includes Spain, Austria, Poland, Portugal, and Turkey, led the European plant protein market, with Germany following.
The Rest of Europe has seen steady growth in both the production and consumption of plant protein. This demand is expected to climb due to increased manufacturer investment in research and development and a growing number of applications across food and beverages, cosmetics, and personal care. An expanding range of product offerings is also boosting market growth in this region.
Meanwhile, Germany is experiencing a strong surge in the high-protein trend, largely driven by shifting consumer wellness lifestyles. The consumption of nutritional supplements and related products has significantly increased there in recent years. Additionally, a rising preference for vegan and vegetarian food over meat products is further propelling the plant protein market in Germany.
Strategic Insights: Europe Plant Protein Market
Strategic insights into the Europe plant protein market deliver a data-driven view of the evolving industry landscape, spotlighting emerging trends, major players, and regional differentiators. These insights provide practical guidance for stakeholders—whether investors, producers, or innovators—to carve out a competitive edge by uncovering underserved niches and crafting distinctive value propositions. Through the smart use of analytics, market participants can better forecast shifts and adapt swiftly to changing dynamics. With a forward-looking approach, these insights equip businesses to stay ahead of the curve, optimize growth strategies, and make well-informed decisions that boost profitability and long-term success in Europe’s fast-paced plant protein sector.
key company profiles
ď‚·Â E. I. Du Pont De Nemours and Company
ď‚·Â Archer Daniels Midland Company
ď‚·Â Kerry Group
ď‚·Â Koninklijke DSM N.V.
ď‚·Â Axiom Foods, Inc
ď‚·Â Cargill, Incorporated
 Roquette Frères
ď‚·Â Ingredion Incorporated
ď‚·Â Glanbia plc
Europe Plant Protein Regional Insights
The geographic scope of the Europe plant protein market encompasses the diverse regions in which businesses operate and compete. Understanding regional variations—such as dietary preferences, cultural attitudes toward plant-based nutrition, economic disparities, and differing regulatory landscapes—is essential for developing tailored strategies. For instance, Northern European countries may show higher demand for pea and oat proteins due to sustainability preferences, while Southern regions may lean toward soy or legume-based alternatives.
Businesses can strengthen their market presence by identifying underserved regions and customizing offerings to align with local tastes, health trends, and consumption patterns. A region-specific approach enables more efficient resource allocation, targeted marketing efforts, and competitive differentiation—ultimately supporting long-term market penetration and growth across Europe.
Europe’s Plant Protein Market: Accelerating Growth Through Health Awareness and Expanding Applications
The European plant protein market is witnessing robust growth, driven by heightened consumer awareness of protein’s critical role in maintaining health and the increasing demand for plant-based food alternatives. As more consumers prioritize wellness, they are actively seeking protein-rich foods and beverages to support body functions, enhance metabolism, promote cell repair, and aid in weight management. This shift in consumer behavior is fueling a steady rise in demand for plant-derived proteins across the region.
Soy Reigns as the Primary Protein Source
Within the sourcing landscape, the market is segmented into soy, wheat, pea, and other plant proteins—with soy holding the largest market share. Its dominance is attributed to its versatility and high protein content, available in multiple formats:
- Soy Protein Isolate: A highly refined form containing at least 90% protein, with minimal fats and carbohydrates.
- Soy Protein Powder: Extracted from defatted soybean flakes, commonly used in infant formulas and dairy/meat alternatives.
- Soy Protein Concentrate: Typically containing about 70% protein, produced by removing some carbohydrates from defatted soybeans.
- Soy Flour: Ground soybeans used in various food applications.
Concentrates Lead the Product Type Segment
By product type, the market is divided into isolates, concentrates, and protein flour. In 2018, concentrates emerged as the dominant category. Typically containing 60–80% protein, plant protein concentrates—sourced from soy, wheat, pea, quinoa, oats, beans, and nuts—are known for their rapid absorption, which aids muscle recovery. Their relative affordability and widespread availability also make them an attractive alternative to isolates.
Meat Alternatives Powering Application Growth
In terms of application, the market spans protein beverages, dairy alternatives, meat alternatives and extenders, protein bars, bakery products, and others. The meat alternatives and extenders segment holds the largest share, bolstered by rising health consciousness, the popularity of vegan and flexitarian diets, and efforts to combat obesity linked to meat consumption. Affordable and accessible ingredients like beans, legumes, and soy dominate this category, while pea protein isolates are increasingly favored by leading meat-alternative producers such as Beyond Meat and Gardein for their superior texture and nutritional profile.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights