Amazon Pay-Per-Click PPC ad campaigns are necessary to remain competitive in the oversaturated Amazon marketplace. But if you’re hemorrhaging ad spend without real returns, you’re not alone. Sellers in general have a hard time achieving that elusive holy grail of visibility, conversion, and profitability. The good news is you can get back on track with the proper strategy and professional guidance.
Why Amazon PPC Can Feel Overwhelming
Amazon PPC is a strong instrument, but it’s also complex. Sellers often have:
High ACoS (Advertising Cost of Sales) that eats into profit margins
Low conversion rates due to poor targeting or untargeted keywords
Wasted ad spend due to automatic campaigns left unmanaged
Unstable performance tracking is making it challenging to optimize campaigns
At SwifSol, we recognize all too well—businesses with great products simply need a better PPC strategy.
Most Important Steps to Reverse Your Amazon PPC Performance
- Review Your Existing Campaigns
You can’t fix something you don’t even know about. You have to know what’s going well and what isn’t. Take a look at:
Keyword performance
ACoS trends
Placement data
Conversion rates
This review provides you with the groundwork for making very informed decisions.
- Optimize Your Keyword Strategy
Use a mix of broad, phrase, and exact match keywords. Remove underperforming search terms (negative keywords) and favor high-converting ones. Keyword harvesting from successful auto campaigns can maximize outcomes when used on manual campaigns.
- Segment Campaigns by Product
Don’t combine several products into a single campaign. This waters down performance data and makes optimization more difficult. Instead, set up single-product or single-product category dedicated campaigns.
- Maximize Bids and Budget Distribution
Bid changes must be data-driven. Lower bids on underperforming keywords and raise them where you have strong ROI. Spend more budget on high-performing campaigns instead of evenly distributing spend.
- Use Sponsored Brand and Display Ads
Most sellers are only concerned with Sponsored Products. Don’t neglect the brand-building potential of Sponsored Brand and Sponsored Display ads. These can assist you in dominating search results and retargeting potential customers.
- Test and Iterate regularly
PPC success doesn’t arise from a set-it-and-forget-it philosophy. Weekly A/B testing and optimizations can help identify what truly works with your audience.
Why SwifSol?
We specialize here at SwifSol in taking sellers like you on Amazon and transforming their under-performing PPC campaigns into high-converting cash machines. Our experienced PPC specialists utilize the most up-to-date tools and customized techniques to:
Increase your return on ad spend
Decrease your ACoS
Increase your product visibility
Increase conversions and revenue
Real Results. Real ROI.
If your existing PPC strategy is more of a cash sinkhole than a money machine, it’s time to bring in a team that has a demonstrated ability to drive real results.
Ready to Turn Your Amazon PPC Around?
Let’s discuss how SwifSol can turn your campaigns from frustrating to flourishing. Call us today!
📩 Reach out today: info@swifsol.com
🌐 Visit us: www.swifsol.com
📅 Book a consultation: https://calendly.com/swifsol/30min
Author: swif sol
At Swifsol, we’re more than just an e-commerce agency — we’re your growth-obsessed partner in the digital arena. Since 2015, we’ve helped 130+ brands scale across Amazon, Walmart, Shopify, and social platforms with grit, strategy, and round-the-clock support.
