North America Self-Tanning Products Market Trends, Size, Segment and Growth by Forecast to 2030

The North America self-tanning products market is projected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028, expanding at a CAGR of 6.7% during the forecast period. Self-tanning products offer a bronzed, sun-kissed look without the risks associated with direct sun exposure, such as skin damage and cancer caused by harmful UV rays. As awareness of these health risks grows, more consumers are turning to sunless tanning solutions.

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In North America, demand is particularly strong among women, driven by the rising influence of celebrities and social media trends. As public figures embrace a variety of skin tones, they are reshaping consumer preferences and boosting the popularity of self-tanning products across the region.

By distribution channel, supermarkets and hypermarkets accounted for a significant market share in 2021. However, the online retail segment is expected to grow at the fastest pace through 2028. This surge is fueled by the rapid expansion of the e-commerce sector, supported by widespread internet and smartphone adoption, as well as the convenience of shopping a broad range of brands from anywhere. These factors are accelerating the shift toward online purchasing and propelling the segment’s growth.

North America Self-Tanning Products Strategic Insights

Strategic insights for the North America Self-Tanning Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles
 Bondi Sands Pty Ltd.

 KAO Corp.

 PZ Cussons Plc

 Supernova UK Pty Ltd.

 Epic Etailers, LLC

 L’Oreal S.A.

 HotHouse Beauty Ltd.

 Johnson & Johnson

 Coty Inc.

 Edgewell Personal Care Co.

North America Self-Tanning Products Regional Insights

The geographic scope of the North America Self-Tanning Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Self-Tanning Products Strategic Insights

Key Market Segments

Based on category, the market is segmented into natural & organic and conventional. In 2021, the conventional segment held the largest market share, whereas the natural & organic segment is projected to register the fastest CAGR during the forecast period. The natural self-tanning products are generally made from plant-based ingredients and do not contain harmful toxins or chemicals. These products claim to be 100% natural and can be COSMOS certified. These products are formulated without presence of synthetic chemicals such as sulfates, paraben, phthalates, synthetic dyes, triclosan, and petroleum or any other synthetic chemicals. However, some companies also offer self-tanning products with naturally derived ingredients with a claim of 99% or 95% natural.

The self-tanning products that claim to be organic are USDA Organic certified and have organic certification mark on product packaging. The rising awareness of harmful and adverse effects of synthetic chemicals amongst the customers has led to shift in customer buying behaviour, and rising inclination towards natural and organic products. The natural and organic self-tanning products contain none to less chemicals, thus having negligible adverse effect on the skin. Therefore, these benefits are projected to drive the natural and organic segment during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the North America self-tanning products market are paid databases (Factiva), publications, Hoovers, investor presentations, newsletters, sec archives, annual reports, and other information available on the public domain. Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L’Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market.

Reasons to Buy Report

Progressive industry trends in the North America self-tanning products market to help players develop effective long-term strategies
Business growth strategies adopted by developed and developing markets
Quantitative analysis of the North America self-tanning products market from 2020 to 2028
Estimation of the demand for self-tanning products in North America
Recent developments to understand the competitive market scenario and the demand for self-tanning products in North America
Market trends and outlook, and drivers and restraints governing the growth of the North America self-tanning products market
Decision-making process by understanding strategies that underpin commercial interest with regard to the market growth
North America self-tanning products market size at various nodes of market
Detailed overview and segmentation of the market, as well as its dynamics in the industry
North America self-tanning products market size in various countries with promising growth opportunities

The “North America Self-tanning Products Market Analysis to 2028” is a specialized and in-depth study of the consumer goods industry, focusing on the North America self-tanning products market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America self-tanning products market is segmented into product type, category, and distribution channel. Based on product type, the market is segmented into cream and lotion, serum, mist, and others. In 2021, the cream and lotion segment held the largest market share, whereas the mist segment is expected to register the highest CAGR during the forecast period. In terms of category, the North America self-tanning products market is categorized into natural & organic and conventional. The North America self-tanning products market, by distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.

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Akshay
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