The North American pet oral care products market is projected to expand from US$ 564.12 million in 2021 to US$ 862.93 million by 2028, with an estimated CAGR of 6.3% during the forecast period. The growth of the veterinary healthcare sector is being driven by efforts from animal welfare organizations and government initiatives across various countries. Governments are actively working to raise awareness about animal diseases and the privatization of animal healthcare services. Notably, the World Organization for Animal Health (OIE) is a key player in improving global animal health.
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Additionally, the Veterinary Public Health Program (VPH) launched the 2020 Healthy Pets Healthy Families Initiative (HPHF) in Los Angeles County to promote the health of both animals and humans. On the commercial front, Kane Biotech introduced pet oral care products in Canada under the brands StrixNB and Bluestem in 2018, receiving approval from Health Canada’s Low-Risk Veterinary Health Products (LRVHP) program. In a similar vein, Tata Trusts, in partnership with People for Animals, began developing multi-specialty veterinary hospitals and emergency clinics for both domestic and farm animals in 2017. These initiatives, alongside growing awareness and support for animal healthcare, are fueling the expansion of the pet oral care products market.
Market Overview
The North American pet oral care products market is segmented into the US, Canada, and Mexico, with the US holding the largest market share in 2020. This growth is driven by the increasing number of pet owners and a heightened focus on maintaining pet health. According to the Animal Health Institute (AHI), over 67% of American households own pets, totaling nearly 400 million pets, including dogs, cats, horses, birds, and fish. The American Pet Products Association (APPA) reported that pet industry expenditures in the US grew from US$ 90.5 billion in 2018 to US$ 99 billion in 2020. The growing awareness of pet health and a rise in dental procedures have significantly contributed to the market’s expansion.
A key factor propelling growth in this market is the high prevalence of dental diseases in pets. Studies from the Australian and American veterinary dental societies show that more than 80% of dogs and 70% of cats develop gum disease by the age of three. As pet owners become more aware of the importance of oral health for their pets, and as veterinary health expenditures rise, the market is expected to continue its growth trajectory. Additionally, the US is home to several prominent players who are driving the market forward with continuous innovations. For example, in 2019, Greenies Dental Treats, a Mars Inc. subsidiary, expanded its product distribution to a broader range of retailers, including grocery, drug, and mass retailers.
The increasing focus on pet oral health, coupled with rising veterinary expenditures, is further boosting the market. In 2018, Virbac launched an online campaign in North America to encourage dog owners to consult veterinarians about their pets’ dental health. Additionally, growing companion animal adoption rates and rising per capita animal healthcare spending are expected to accelerate the market growth for pet oral care products in the coming years.
The COVID-19 pandemic has posed threats to pet care supply chains and related trade activities due to restricted trade policies and labor availability. The retail e-commerce platforms witnessed high growth due to several restrictions on the brick-and-mortar stores and the disruption of the overall supply channel. Sales have spiked for at home pet oral care and do-it-yourself products, driven by the shuttering of veterinary clinics and professional salons. Chewy.com has witnessed an acceleration in sales since February 2020; the e-commerce player generates ~70% of its sales through subscription customers. All these developments suggest increased online penetration due to the pandemic. Changes in pet ownership are another long-term consequence of COVID-19. Also, the pet population has increased in North America during lockdown phases due to people’s preference for a companion. Further, the home isolation practices dove the short-term pet fostering programs that may translate into long-term pet population growth in the future. On the contrary, misinformation on the relationship between animals and COVID-19 led to pet abandonments in the region. Despite some disruptions caused by COVID-19 containment measures, the long-term growth potential of the pet oral care product industry remains intact.
Strategic Insights for the North America Pet Oral Care Products Market
Strategic insights into the North America pet oral care products market deliver data-driven analysis of the current industry landscape, highlighting key trends, leading players, and regional dynamics. These insights provide actionable recommendations to help stakeholders differentiate themselves—whether by tapping into underserved segments or crafting unique value propositions. By leveraging data analytics, industry participants, including investors and manufacturers, can better anticipate market shifts and emerging opportunities. A forward-looking approach is essential, enabling stakeholders to stay ahead in this evolving market and position themselves for sustained growth. Ultimately, these strategic insights empower decision-makers to drive profitability and achieve their business goals in the competitive North American market.
Market leaders and key company profiles
ď‚·Â Dechra Pharmaceuticals PLC
ď‚·Â Nestle
ď‚·Â Virbac
ď‚·Â CEVA Corporate
ď‚·Â Mars, Incorporated
ď‚·Â AllAccem
ď‚·Â Vetoquinol SA
ď‚·Â TropiClean Pet Products
ď‚·Â Imrex
ď‚·Â Hill’s Pet Nutrition, Inc.
Regional Insights: North America Pet Oral Care Products
The geographic scope of the North America Pet Oral Care Products market encompasses the distinct regions where businesses operate and compete. Understanding regional nuances—such as varying consumer preferences, economic conditions, and regulatory frameworks—is essential for crafting strategies that resonate with each market. For example, preferences for product formats, flavors, or eco-friendly ingredients can differ across regions. By identifying underserved areas and adapting offerings to meet local needs, companies can expand their footprint more effectively. A focused market approach enables smarter resource allocation, more precise marketing campaigns, and stronger positioning against local competitors, ultimately fueling growth in targeted regions.
Key Market Segments
The North America pet oral care products market is segmented by animal type, product, end user, distribution channel, and country.
- By Animal Type: The market is divided into cats and dogs, with the dog segment holding the largest share in 2020.
- By Product: Categories include mouthwash/rinse, toothbrush and paste, dental cleansing sprays, anti-plaque pens, and other product types. In 2020, the toothbrush and paste segment led the market.
- By End User: Segments include veterinary hospitals, private clinics, and home care, with home care accounting for the largest market share.
- By Distribution Channel: The market is bifurcated into supermarkets/hypermarkets, online channels, specialized pet shops, and other distribution channels. Specialized pet shops contributed a significant share in 2020.
Major Sources and Listed Companies
Key primary and secondary sources consulted include company websites, annual and financial reports, government publications, and statistical databases. Major companies covered in the report include:
- Vetoquinol SA
- Dechra Pharmaceuticals PLC
- AllAccem, Inc.
- Imrex, Inc.
- Virbac
- CEVA
- Hill’s Pet Nutrition, Inc.
- Nestlé
- Mars, Incorporated
- TropiClean Pet Products
Reasons to Buy This Report
- Gain a comprehensive understanding of the North America pet oral care products market and identify high-potential segments.
- Stay competitive by tracking changes in the market landscape.
- Make informed decisions on mergers, acquisitions, and partnerships by pinpointing segments with the strongest sales prospects.
- Base your business strategies on detailed, insightful analysis of market segment performance.
- Access revenue forecasts for various market segments from 2021 to 2028 in the North America region.
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