North America Brain Health Supplements Market Growth Driven by Rising Prevalence of Major Depressive Disorders
The North America brain health supplements market is projected to grow from US$ 3,001.72 million in 2022 to US$ 5,900.73 million by 2028, registering a compound annual growth rate (CAGR) of 11.9% during the forecast period.
A key factor fueling this growth is the increasing prevalence of major depressive disorders across the region. Unlike normal mood fluctuations, depression is a serious mental health condition that can significantly impair an individual’s ability to function at home, work, or school. In severe cases, it can also lead to suicide attempts. According to the National Institute of Mental Health (NIMH), approximately 14.8 million U.S. adults—representing 6.0% of the adult population—experienced at least one major depressive episode with serious impairment in 2020.
Research from the National Center for Biotechnology Information (NCBI) highlights the growing recognition of the role that nutrition plays in mental well-being. Adequate nutrient intake supports overall health, including cognitive function and emotional stability. As a result, nutritional supplementation is increasingly viewed as a valuable adjunct to conventional antidepressant therapies.
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This rising awareness of the link between nutrition and mental health, along with the high incidence of depressive disorders, is significantly contributing to the expansion of the brain health supplements market in North America.
The North American brain health supplements market, encompassing the US, Canada, and Mexico, is experiencing significant growth. These supplements, available as capsules, tablets, solutions, and powders, aim to enhance cognitive functions such as memory, creativity, attention, motivation, and sleep. This regional market expansion is primarily driven by a rise in mental illness cases, increased awareness of mental health issues, a growing geriatric population, and an uptick in new product launches by leading companies.
North America Brain Health Supplements Strategic Insights
Strategic insights for the North America Brain Health Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
Danone SA
Health Via Modern Nutrition Inc.
LIQUID HEALTH, INC.
Natural Factors
Unilever PLC
Peak Nootropics
Purelife bioscience Co., Ltd.
Quincy Bioscience
Procera Health
Harbin Pharmaceutical Group Co., Ltd.
Regional Insights: North America Brain Health Supplements Market
The geographic scope of the North America brain health supplements market encompasses the distinct regions in which businesses operate and compete. Understanding regional differences—such as consumer preferences for certain supplement forms (e.g., capsules, powders, or gummies), income levels, lifestyle trends, and regulatory frameworks—is essential for developing targeted strategies. Companies can gain a competitive edge by identifying underserved markets or customizing their products and marketing approaches to align with local needs. A well-defined regional strategy enables more efficient resource allocation, sharper marketing efforts, and stronger positioning against regional competitors, ultimately fostering sustained growth and market penetration.
North America Brain Health Supplements Market – Segmentation Overview
The North America brain health supplements market is categorized by product type, application, dosage form, distribution channel, age group, and country.
By Product Type:
The market is divided into natural molecules, herbal extracts, and vitamins & minerals. In 2022, the natural molecules segment accounted for the largest share. This segment includes acetyl-L-carnitine, citicoline, huperzine-A, alpha-GPC, docosahexaenoic acid (DHA), and other compounds.
The herbal extracts segment comprises ingredients such as ginseng, curcumin, lion’s mane, Ginkgo biloba, Bacopa monnieri, among others.
The vitamins & minerals category includes vitamin C & E, the vitamin B complex, and other essential micronutrients.
By Application:
The market is segmented into memory enhancement, attention and focus, depression and mood, sleep and recovery, anti-aging and longevity, and others. Memory enhancement was the leading application segment in 2022.
By Dosage Form:
Brain health supplements in North America are available in capsules, tablets, and other formats. The others category—including powders, liquids, and gummies—held the highest market share in 2022.
By Distribution Channel:
The primary distribution channels include supermarkets and hypermarkets, drug stores, online platforms, and others. In 2022, supermarkets and hypermarkets emerged as the dominant channel.
By Age Category:
The market is segmented into adults, children, and the elderly. The adult segment led the market in 2022, driven by rising awareness of cognitive health and preventive care.
By Country:
Geographically, the market is segmented into the US, Canada, and Mexico. The US held the largest share of the North America brain health supplements market in 2022.
Key Market Players:
Prominent companies in this market include Danone SA, Health Via Modern Nutrition Inc., LIQUID HEALTH, INC., Natural Factors, Unilever PLC, Peak Nootropics, Purelife Bioscience Co., Ltd., Quincy Bioscience, Procera Health, and Harbin Pharmaceutical Group Co., Ltd.
These companies are actively shaping the market through product innovations, strategic partnerships, and expanding distribution networks.
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Akshay
Senior Market Research Expert at Business Market Insights
