The biker helmet market was valued at US$ 238.70 million in 2019 and is projected to reach US$ 315.93 million by 2027, growing at a CAGR of 6.07% from 2020 to 2027.
Continuous technological advancements and the development of innovative features have significantly improved helmet quality compared to models produced two decades ago. Manufacturers have introduced enhancements that improve visual appeal, ventilation, and overall performance. Today, nearly all motorcycle helmets meet national and often international safety standards. Their primary role is to reduce skull injuries by absorbing impact through built-in soft materials. Additionally, helmets distribute impact forces to minimize trauma and prevent direct contact between the skull and external objects. In North America, mandatory helmet laws have been enforced to reduce the risk of serious injuries, driving demand across the region.
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Rising motorcycle and all-terrain vehicle (ATV) ownership, coupled with increasing disposable incomes, has fueled growth in the North American biker helmet market. The expanding middle class, particularly in several high-growth states, is creating new business opportunities for market players. Companies currently offer a range of products, including half-face, full-face, off-road, and open-face helmets. The integration of Bluetooth technology has further enhanced user experience by enabling connectivity with earphones, microphones, and cameras for communication and vlogging. As a result, the market is well-positioned to offer profitable opportunities in the coming years. However, competition from four-wheel vehicles, supported by expanding financing options, continues to pose a challenge by offering an attractive alternative to potential bikers in the region.
Impact of COVID-19 Pandemic on Biker Helmet Market
COVID-19 outbreak first began in Wuhan (China) in December 2019, and since then, it has spread across the globe at a rapid pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among countries that have been the worst affected by this pandemic, in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The COVID-19 crisis is also affecting the growth of the biker helmet market due to shutting down of factories, discontinuation of supply chain, and downturn in the world economy. Though the complete impact of COVID-19 is still unidentified, the impact across the manufacturing value chain will probably be far-reaching—and strongly affecting parties involved with manufacturing industries. COVID-19 is underlining the possible risks and vulnerability of present manufacturing value chain model as well as challenging the manufacturing industry to consider altering its supply chain model.
North America Biker Helmet Strategic Insights
Strategic insights for the North America Biker Helmet provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
ï‚·Â Arai Helmet, Inc. (Arai)
ï‚·Â Vista Outdoor Inc. (Bell)
ï‚·Â Caberg S.p.a.
ï‚·Â Dainese S.p.A
ï‚·Â HJC Corp
ï‚·Â LS2 HELMETS USA (TECH DESIGN TEAM, S.L.)
ï‚·Â Shoei Safety Helmet Corporation (Shoei Co., Ltd.)
ï‚·Â Lazersport (Shimano Inc.)
ï‚·Â STUDDS Accessories Ltd
ï‚·Â Vega Helmet USA
North America Biker Helmet Regional Insights
The geographic scope of the North America Biker Helmet refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Increasing motorcycle sales and fatality rate
Motorcycles can provide a less expensive and more sustainable form of transport than cars. They are often the primary or most abundant form of transportation among low-income individuals. Since 1945, the markets for motorcycles have rapidly developed in the North American countries. They have typically developed through imports, followed by production in local assembly plants, finally leading to full manufacturing of motorcycles and motorcycle equipment. The rate of market development varies with local circumstances. Once the production firm is located in a country, the sales and number of bikes in use, i.e., the ‘fleet’ proliferates. However, a motorcycle isnot saferthan a car. The fatality rate of motorcycle accidents is much higher than that of cars.
Type-Based MarketInsights
The biker helmet market, based on type,issegmented into full-face, half-face, open-face, and off-road. The full-face bikerhelmet segment accounted for the largest share of the market in 2019. Owing to itsoverall protection, safer and durable for both on-road and off-road applications,full-face helmets havegained a wide spread popularity among several professionals and motorcycle enthusiasts across different regions. Moreover, the availability of versatile benefits across different motorcycle riding experiences and notably a large number of product offerings across all manufacturers havegreatly influenced the significant penetration of the segment in the overall market by type.
Application-Based MarketInsights
The biker helmet market, based on application,is segmentedinto men, women, and kids.In 2019, the mensegment accounted for the largest share ofthe market, whereas the womensegment is expected to register the fastest CAGR during the forecast period. The notable number of male automotive enthusiasts across North American has contributed significantly in the leading market share owing to the major number of market players providing biker helmets designed for men. Furthermore, the considerably larger availability of product portfolio, along with participation of men in competitive and leisure two-wheeler automobileactivities, has greatly contributed to the market share of the men segment in the biker helmet market, by application.
Distribution Channel-Based MarketInsights
The biker helmet market, based on distribution channel,is segmented into offline and online.In 2019, the offline segment dominated the North America biker helmet market, whereas the online segment is expected to register the highest CAGR during 2019–2027.The offline-based distribution channels such as physical stores, retailers, and showrooms dominated the market owing to their early market introduction and significant number of physical stores operating across North America. Additionally, the availability of international helmet brands and growing number of manufacturers in the region over the years havefurther boosted the number of retailers, suppliers, and distributors in the region.
Strategic Insights
Product developmentis the commonly adopted strategy by companies to expand their product portfolio. Arai Helmet, Inc. (Arai), Vista Outdoor Inc. (Bell), CabergS.p.a, Dainese S.p.A, HJC Corp, LS2 HELMETS USA (TECH DESIGN TEAM, S.L.), Shoei Safety Helmet Corporation (Shoei Co., Ltd.), Lazersport (Shimano Inc.), STUDDS Accessories Ltd, and Vega Helmet USAare among the market players implementing this strategyto enlarge the customer base and gain significant market share, which, in turn, permits them maintain their brand name in the North America biker helmet market.
Report Spotlights
- Progressive industry trends in the North America biker helmet marketthat help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the North America biker helmet marketfrom 2018 to 2027
- Estimation of North America biker helmet marketdemand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the market competition anddemand
- Market trends and outlook, coupled with factors driving and restraining the growth of the North America biker helmet market
- Decision-making process by understanding strategies that underpin commercial interest with regard to the North America biker helmet market
- North America biker helmet marketsize at various nodes of market
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