Market Overview and Dynamics
The stevia market in Europe is projected to expand from US$ 109.88 million in 2021 to US$ 207.46 million by 2028, registering a compound annual growth rate (CAGR) of 9.5% over the forecast period. This robust growth trajectory is driven by increasing consumer demand for natural, low-calorie sweeteners as part of a broader shift toward healthier lifestyles and clean-label products.
Europe’s stevia market is supported by the presence of established global players such as Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; ADM, and others. These companies continue to invest in innovation and product development, introducing advanced formulations that cater to the evolving needs of food and beverage manufacturers seeking sugar reduction solutions without compromising taste.
Strategic initiatives such as mergers and acquisitions, partnerships, and capacity expansions are playing a crucial role in market development. Notably, in 2021, Tate & Lyle extended its collaboration with Codexis to enhance the production of two of its flagship sweeteners—DOLCIA PRIMA® Allulose and TASTEVA® M Stevia Sweetener. This partnership leverages Codexis’ cutting-edge enzyme technology to improve production efficiency and scalability, thereby reinforcing Tate & Lyle’s capabilities in delivering cost-effective, high-quality sweeteners.
As regulatory support for natural sweeteners increases and consumers become more conscious of their sugar intake, the European stevia market is expected to maintain strong growth momentum, driven by both demand-side and supply-side innovations.
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Market Introduction
The Europe stevia market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Stevia is now predominantly used to control calorie, carbohydrate, and sugar intake. Liquid stevia is used as an alternative for cane sugar in sweetening coffee, tea, and smoothies. Stevia is gaining traction in the beverage industry and being preferred by leading beverage manufacturers for strategic approaches such as innovation, artificial sweetener replacement, sugar moderation for kids, and cost savings. In 2017, Coca-Cola introduced a soft drink that included stevia. The coke containing stevia has less sugar and provides a unique taste. Various features of stevia such as zero calories, tooth-friendly, pH stable, non-fermenting, highly soluble, heat stable, and shelf-stable have increased the demand for stevia in the beverage industry. In a few instances, stevia can be applied as a flavor enhancer depending upon the type of beverage. Stevia can also be used for reducing the sugar levels in alcoholic beverages such as beer and cocktails. Thus, an increased application of stevia in the beverage industry is expected to drive the stevia market across the region.
During the early months of 2020, the COVID-19 outbreak in Europe—particularly the high number of cases reported in Russia—led to widespread disruptions in business operations, including the suspension of stevia production. Additionally, the decline in other food and beverage manufacturing sectors negatively affected the demand for stevia. However, the pandemic triggered significant shifts in consumer behavior, with a growing emphasis on maintaining a healthy lifestyle. As a result, many consumers began replacing traditional ingredients with healthier alternatives, driving increased interest in natural sweeteners like stevia.
The heightened focus on no added sugar and low-carbohydrate diets during the pandemic further fueled this demand. Consumers increasingly sought products that supported immunity and overall well-being, leading to a surge in interest in low-sugar, health-enhancing food and beverage options. Consequently, rising health consciousness and the growing demand for low-sugar alternatives across Europe positively influenced the stevia market.
Europe Stevia Strategic Insights
Strategic insights for the Europe Stevia provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
Cargill, Incorporated
Ingredion Incorporated
Tate & Lyle PLC
The Archer-Daniels-Midland Company
S&W Seed Company
Morita Kagaku Kogyo Co., Ltd.
PureCircle
Europe Stevia Regional Insights
The geographic scope of the Europe Stevia refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Key Market Segments
In 2020, the powder segment emerged as the dominant type in the Europe stevia market, capturing the largest market share. Among applications, beverages constituted the leading segment, reflecting stevia’s growing adoption as a sugar substitute in drink formulations.
Major Sources and Companies Cited
The insights presented in this report were compiled using a combination of primary and secondary research sources, including corporate websites, annual and financial reports, official government publications, and recognized statistical databases. Key players profiled in the market analysis include:
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- Archer-Daniels-Midland Company
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- PureCircle
Key Reasons to Purchase This Report
- Gain a comprehensive understanding of the Europe stevia market landscape and pinpoint the most profitable segments.
- Stay competitive by monitoring dynamic shifts in the market’s competitive environment.
- Strategically plan mergers, acquisitions, and partnerships by identifying high-growth market segments.
- Make informed business decisions through detailed analysis of segment-wise market performance across Europe.
- Access market revenue forecasts (2019–2028) segmented by type and application across the region.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
