Europe Sports Nutrition Market Forecast and Growth Drivers
The Europe sports nutrition market was valued at US$ 5,315.35 million in 2023 and is projected to reach US$ 10,789.26 million by 2031, expanding at a CAGR of 9.3% from 2023 to 2031.
Strategic Initiatives by Key Players Fuel Market Expansion
The rising demand for sports nutrition products across Europe is prompting key industry players to adopt a range of strategic initiatives to strengthen their market position and gain a competitive edge. A prominent trend involves the launch of innovative product offerings. For example, in March 2024, Garden of Life LLC expanded its sports supplement portfolio with a new product designed to support workout recovery and enhance skin radiance. Similarly, in December 2023, DYMATIZE ENTERPRISES, LLC partnered with DD IP Holder LLC to introduce a new line of ISO100 protein powders featuring Glazed Donut flavors.
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Athlete Partnerships Enhance Brand Reach
Manufacturers are also increasingly collaborating with professional athletes and sports organizations to widen their customer base and enhance brand visibility. In 2024, Myprotein, a leading online sports nutrition brand, extended its multi-year partnership with HYROX, becoming the official global nutrition partner of the event series. As part of the collaboration, the company launched the exclusive Myprotein x HYROX nutrition range.
Mergers and Acquisitions Strengthen Market Presence
Another key growth strategy involves mergers and acquisitions aimed at portfolio diversification and market expansion. In May 2024, NUTRIVEND, a prominent sports nutrition company, announced its acquisition of CSN Supplements Ltd. This move is expected to enhance NUTRIVEND’s product offerings and broaden its customer reach.
Europe Sports Nutrition Market Overview
Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are the key countries in the Rest of Europe sports nutrition market. Rising physical activities and various growing fitness trends such as digital fitness in the region gives rise to an increased demand for sports nutrition products. To cater to this growing demand, several key players in the region are focusing on launching new sports nutrition products in the market. For instance, in May 2023, Volac International Ltd. expanded its sports nutrition product portfolio in Geneva, Switzerland, by launching Volactive Pro2O RTD protein beverages. These beverages help improve performance and enhance muscle strength. Thus, such product launches augment the demand for sports nutrition products in the region.
Europe Sports Nutrition Strategic Insights
Strategic insights for the Europe Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
ï‚·Â Glanbia Plc
ï‚·Â NOW Foods
ï‚·Â Garden of Life LLC
ï‚·Â PepsiCo Inc
ï‚·Â Quest Nutritional LLC
ï‚·Â Abbott Laboratories
ï‚·Â Amway Corp
ï‚·Â GNC Holdings, LLC
ï‚·Â Worldwide Sport Nutritional Supplements, Inc
ï‚·Â Herbalife Nutrition Ltd.
Europe Sports Nutrition Regional Insights
The geographic scope of the Europe Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Europe Sports Nutrition Market SegmentationÂ
The Europe sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.
Based on distribution channel, the Europe sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
Based on country, the Europe sports nutrition market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe sports nutrition market share in 2023.
Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd are some of the leading players operating in the Europe sports nutrition market.
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Akshay
Senior Market Research Expert at Business Market Insights