The Europe digital therapeutics market is projected to grow from US$ 1,023.59 million in 2021 to US$ 1,338.13 million by 2028, registering a robust CAGR of 22.9% during this period. This growth is primarily driven by an increasing number of partnerships and collaborations among healthcare companies, alongside a rising influx of startups across Europe. However, concerns over cyber threats and data security risks continue to pose challenges to market expansion.
Digital therapeutics have rapidly gained acceptance among employers and insurance providers due to the significant benefits they offer. Numerous strategic partnerships and collaborations have played a key role in fueling market growth. While the industry comprises many small players, major companies have recently shown growing interest. For example, in June 2018, Cigna partnered with Omada Health, enabling eligible Cigna health plan members to access Omada’s digital intensive behavioral counseling platform at no cost as part of a preventive health program. Similarly, in 2019, Propeller Health teamed up with Orion Corporation to integrate Orion’s Easyhaler inhalers for asthma and COPD patients with Propeller’s digital medicine platform, which supports over 90% of inhalable medications for these conditions. This collaboration expanded Propeller’s footprint in Europe.
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Additionally, industry-wide efforts to establish standards have supported growth. In May 2018, the Digital Therapeutics Alliance (DTA) partnered with USP, a nonprofit based in Rockville, Maryland, to develop guidelines for digital therapeutics. Later, in October 2018, DTA broadened its European presence by joining S3 Connected Health, a company specializing in digital therapeutics and health solutions design.
Digital therapeutics play a critical role in monitoring and managing chronic diseases such as diabetes, heart disease, and respiratory infections. Government initiatives, including reimbursement policies, increasing regulatory approvals, and a growing patient population under digital monitoring, are expected to further encourage startups to enter and expand within the digital therapeutics sector.
Europe Digital Therapeutics Market: Strategic Insights
This comprehensive analysis of Europe’s Digital Therapeutics sector delivers data-driven intelligence on the evolving industry landscape, spotlighting emerging trends, prominent players, and regional specificities. These insights empower stakeholders with actionable strategies to distinguish themselves from competitors by uncovering underserved market segments or crafting compelling, differentiated value propositions. By harnessing advanced data analytics, market participants—including investors, developers, and manufacturers—can proactively anticipate industry shifts and adapt their strategies accordingly. A forward-looking mindset is crucial in this fast-paced market, enabling organizations to strategically position themselves for sustainable growth and long-term competitive advantage. Ultimately, these strategic insights equip decision-makers with the clarity and foresight needed to drive profitability and successfully meet their business goals in Europe’s dynamic Digital Therapeutics market.
Market leaders and key company profiles
Propeller Health (ResMed)
Noom, Inc
Welldoc, Inc.
Fitbit, Inc.
Europe Digital Therapeutics Regional Insights
The geographic scope of the Europe Digital Therapeutics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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