North America Wheat Protein Market: Wheat Gluten Leads Growth Through 2028
The North America wheat protein market is projected to grow from 95 2.17 million in 2021 to 952.17 million in 2021 to 1,102.79 million by 2028, at a CAGR of 2.1%. Key drivers include increasing demand from end-use industries, while competition from substitutes may hinder growth.
📚𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 – https://www.businessmarketinsights.com/sample/TIPRE00027191
Market Segmentation
- By Product: Wheat gluten dominates, followed by wheat protein isolates, textured wheat protein, and hydrolyzed wheat protein.
- By Form: Dry form holds a larger share compared to liquid.
- By Application: Bakery & snacks lead, with other segments including pet food, nutritional bars & drinks, processed meat, and meat analogs.
- By Country: The U.S. is the largest market, followed by Canada and Mexico.
The rising adoption of wheat protein across food industries supports market expansion, though substitute products pose a challenge.
North America was among the regions most severely impacted by the COVID-19 pandemic, particularly in terms of economic disruption. The pandemic caused major interruptions in manufacturing operations and raw material sourcing, which negatively affected the demand for wheat protein. Additionally, the temporary closure of manufacturing facilities and bakeries across the region further strained the wheat protein market. The pandemic also disrupted food supply chains, impacting every stage—from farm production and food processing to transportation and logistics.
However, the pandemic also brought significant changes to consumer lifestyles, with a heightened emphasis on health and wellness. This shift has led to increased demand for nutritious food and beverage products. As a result, the growing consumer focus on healthier eating habits is expected to support the recovery and future growth of the wheat protein market in North America.
Market Overview and Dynamics
The wheat protein market in North America is projected to rise from US$ 952.17 million in 2021 to US$ 1,102.79 million by 2028, reflecting a compound annual growth rate (CAGR) of 2.1% during the forecast period. This growth is primarily driven by the expanding food and beverage industry across the region. Increasing demand for nutritional supplements, bakery goods, and snack products is significantly contributing to market expansion. Additionally, wheat protein is gaining popularity in sports and energy drinks due to its ability to enhance strength, power, and overall athletic performance. These trends are collectively fueling the growth of the wheat protein market in North America.
Key Market Segments
The North America wheat protein market is categorized by product type, form, application, and country.
- By Product: The market is segmented into wheat gluten, wheat protein isolates, textured wheat protein, and hydrolyzed wheat protein. In 2020, wheat gluten held the largest share of the revenue.
- By Form: It is divided into dry and liquid forms, with the dry form dominating the market in 2020.
- By Application: Segments include bakery & snacks, pet food, nutritional bars & drinks, processed meat, meat analogs, and others. The bakery & snacks segment led the market in 2020 with the highest revenue contribution.
- By Country: The regional segmentation includes the US, Canada, and Mexico. Among these, the US emerged as the largest market in 2020.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
