North America Plant Protein Market Trends, Size, Segment and Growth by Forecast to 2030

North America Plant Protein Market Overview

The North America plant protein market was valued at US$ 6,258.8 million in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2019 to 2027, reaching an estimated US$ 10,431.3 million by 2027.

Plant protein refers to protein derived from plant sources such as soy, wheat, pea, and others. These proteins serve as essential building blocks for healthy muscles and tissues and are often preferred for their benefits in weight management. Compared to animal proteins, plant-based proteins are typically lower in calories and fat, while offering higher levels of fiber and vital nutrients.

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In 2018, the United States dominated the North America plant protein market, followed by Canada. As one of the most industrialized and economically developed countries in the region, the US holds the largest share of the plant protein industry. The market is experiencing robust growth, particularly in applications such as dietary supplements and the food industry, driven by rising demand for sustainable and clean-label protein alternatives.

The growing health consciousness among consumers—especially in developed nations—is fueling demand for products that are low in cholesterol and saturated fats, yet rich in nutritional value. This shift is further supported by increasing awareness of vegan protein benefits, particularly among adults across the US, Canada, and Mexico.

Food and beverage manufacturers in North America are actively incorporating plant proteins into a wide range of products, including bakery items, meat and dairy alternatives, processed foods, confectionery, and beverages. These efforts aim to enhance flavor, appearance, and nutritional value, thereby contributing significantly to the expansion of the plant protein market in the region.

North America Plant Protein Strategic Insights

Strategic insights for the North America Plant Protein provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Company Profiles

E. I. Du Pont De Nemours and Company
Archer Daniels Midland Company
Kerry Group
Koninklijke DSM N.V.
Axiom Foods, Inc
Cargill, Incorporated
Roquette Frères
Ingredion Incorporated
Glanbia plc
Burcon NutraScience Corporation

North America Plant Protein Regional Insights

The geographic scope of the North America Plant Protein refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Rising consumer awareness about protein-rich food

Proteins are building blocks to maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determines the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair and protecting the body from viruses and bacteria. It also promotes proper growth and development in children, teenagers, and pregnant women. People consuming more protein tend to maintain bone mass better and have a much lower risk of osteoporosis and fractures. High protein intake has resulted in boosting metabolism that results in the burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for plant proteins across North America.

Source Insights

Based on source, the North America plant protein market is bifurcated as soy, wheat, pea, and others. The soy segment led the North America plant protein market by source. Soy protein isolate is a highly refined form of soy protein, with a protein content of minimum 90%. It is made from defatted soy flour from which most of the non-protein components, including fats and carbohydrates, are removed. Soy protein powder is made from defatted soybean flakes washed in either alcohol or water to remove the sugars and dietary fibers. They are then dehydrated and ground into powder. Soy protein powder is used to make infant soy formulae, as well as a variety of meat and dairy alternatives. Soy protein concentrates typically contain 70% soy protein and is basically defatted soy flour without the water-soluble carbohydrates. This form of protein is made by removing part of the carbohydrates from dehulled and defatted soybeans. Soy flour is made by grinding soybeans into a fine powder.

Type Insights

The North America plat protein market is bifurcated based on type into isolates, concentrates, and protein flour. The concentrates segment held a significantly large share of the North America plant protein market in 2018. Plant protein concentrates are produced by extracting protein from various sources such as soy, wheat, pea, quinoa, oats, beans, and nuts. Using heat and acid or enzymes. These typically supply 60–80% protein, with the remaining 20–40% composed of fat and carbs. The concentrated plant protein is the least processed type of protein powder. Plant protein in the concentrated form helps the muscles to recover quickly from heavy exercise as it is absorbed quickly by the body. Therefore, easy availability of plant protein concentrates coupled with lower prices compared to plant protein isolates are the key factors boosting the market.

Application Insights

The North America plant protein market is bifurcated based on application into protein beverages, dairy alternatives, meat alternatives and meat extenders, protein bars, bakery, and others. The meat alternatives and meat extenders segment accounted for a major share in the North America plant protein market. Beans and legumes are affordable sources of plant protein that serve as a meat substitute. Soy is also among the major source for producing meat alternatives. Pea protein isolates are mainly used by meat-alternative manufacturers such as Daiya, Gardein, Ben & Jerry’s, Beyond Meat, Just Mayo, and Ripple Foods, among others. Therefore, surge in demand and production for meat alternatives results in higher demand for plant proteins. The demand for meat alternatives is increasing due to growing health concerns among consumers and growing preference for vegan food. Further, rising obesity levels due to the consumption of meat and meat products have led to an increasing consumer preference for meat substitutes.

North America Plant Protein Strategic Insights

North America Plant Protein Regional Insights

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights