At 4.6% CAGR, the North America Nutritional Bars Market is projected to be worth US$ 2,881.06 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America nutritional bars market was valued at US$ 2,200.46 million in 2022 and is expected to reach US$ 2,881.06 million by 2028, registering a CAGR of 4.6% from 2022 to 2028. Growing preference for healthy snacking among millennials and product developments and launches by nutritional bars manufacturers are the critical factors attributed to the North America nutritional bars market expansion.
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The millennial generation values health and focuses on managing their body weight to live a healthy lifestyle. They believe in eating right, exercising, and taking a proper diet. Additionally, social media intensifies their desire to appear healthy and vibrant. The growing number of fitness centers, health clubs, and gymnasiums is triggering the demand for healthy snacking products among millennials. Healthy snacking helps fulfill the body’s need for proper nutrition. Nutritional bars are considered a suitable healthy snacking option as they contain proteins, omega-3 fatty acids, and fibers in high quantities. They are considered a healthier alternative to other bars due to their low sugar and additive content. These properties of nutritional bars assist in muscle repair by improving protein levels in the body, enhancing overall body performance, boosting metabolism, and lowering glucose and saturated fat levels before and after a workout. These products come in convenient packaging. In addition to proteins, these bars include daily essentials such as vitamins and immunity boosters that help fulfill the body’s nutrient requirement, and aid muscle development and recovery. Nutritional bars support an active lifestyle and aid the diet regime. Millennials are generally aware of the nutrition need of their bodies, and nutritional bars provide a healthy option to fulfill those needs in their busy schedules. With hectic work schedules and changing lifestyles, the dependence of millennials on healthy snacking has increased.
On the contrary, availability of substitutes hurdles the growth of North America nutritional bars market.
Based on type, the North America nutritional bars market is segmented into protein bars, high-fiber bars, and others. The protein bars segment held 70.5% share of North America nutritional bars market in 2022, amassing US$ 1,550.51 million. It is projected to garner US$ 2,033.40 million by 2028 to expand at 4.6% CAGR during 2022–2028.
Based on category, the North America nutritional bars market is bifurcated into conventional, gluten-free. The conventional segment held 71.7% share of North America nutritional bars market in 2022, amassing US$ 1,578.42 million. It is projected to garner US$ 2,049.38 million by 2028 to expand at 4.4% CAGR during 2022–2028.
Based on distribution channel, the North America nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held 39.3% share of North America nutritional bars market in 2022, amassing US$ 864.96 million. It is projected to garner US$ 1,117.28 million by 2028 to expand at 4.4% CAGR during 2022–2028.
Based on country, the North America nutritional bars market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 74.8% share of North America nutritional bars market in 2022. It was assessed at US$ 1,646.40 million in 2022 and is likely to hit US$ 2,143.21 million by 2028, exhibiting a CAGR of 4.5% during the forecast period.
Key players profiles in the North America nutritional bars market report are Clif Bar & Co; General Mills Inc; Kind LLC; Mars Inc; Perfect Bar LLC; Premier Nutrition Co LLC; Rise Bar Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co, among others.
North America Nutritional Bars Market Overview
The North America nutritional bars market growth is attributed to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. Consumers looked for healthier alternatives with high nutritional value in food and beverages to boost immunity during the COVID-19 pandemic. The rising demand for nutritional bars, including protein bars, high-fiber bars, and meal replacement bars, from young adults and athletes, is also driving the market growth in this region. These nutritional bars enhance the performance and stamina of athletes and fitness lifestyle users. Further, the growing number of health and fitness-conscious individuals has increased the demand for functional products such as nutritional bars. According to the US Bureau of Labor Statistics, average daily participation rates in sports and exercise grew by 3.6% between 2003 and 2015. An increasing number of sports participants in the US is likely to boost the demand for energy bars in North America during the forecast period. Also, the popularity of sugar-free, gluten-free, and low-carb nutritional bars is growing across the region.
Moreover, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands. For instance, in June 2020, RXBAR, a Kellogg subsidiary, launched its first plant-based nutritional bar. This bar contains 10g of plant protein obtained from peas and almonds. Such product innovations by manufacturers are expected to boost the North America nutritional bars market growth during the forecast period.
North America Nutritional Bars Strategic Insights
Strategic insights for the North America Nutritional Bars provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Nutritional Bars Report Scope
| Attribute | Details |
| Market Size (2022) | US$ 2,200.46 Million |
| Market Size (2028) | US$ 2,881.06 Million |
| CAGR (2022–2028) | 4.6% |
| Historical Data | 2020–2021 |
| Forecast Period | 2023–2028 |
| Segments by Type | Protein Bars, High-Fiber Bars |
| Segments by Category | Conventional, Gluten-Free |
| Distribution Channels | Supermarkets & Hypermarkets, Convenience Stores, Online Retail |
| Regions Covered | North America: US, Canada, Mexico |
| Key Companies | Clif Bar, General Mills, Kind, Mars, Perfect Bar, Premier Nutrition, Rise Bar, Kellogg, Quaker Oats, Simply Good Foods |
North America Nutritional Bars Regional Insights
The geographic scope of the North America Nutritional Bars refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
North America Nutritional Bars Market Segmentation
The North America nutritional bars market is segmented into type, category, distribution channel, and country.
Based on type, the North America nutritional bars market is segmented into protein bars, high-fiber bars, and others. In 2022, the protein bars segment registered a largest share in the North America nutritional bars market.
Based on category, the North America nutritional bars market is bifurcated into conventional and gluten-free. In 2022, the conventional segment registered a larger share in the North America nutritional bars market.
Based on distribution channel, the North America nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. In 2022, the supermarkets & hypermarkets segment registered a largest share in the North America nutritional bars market.
Based on country, the North America nutritional bars market is segmented into the US, Canada, and Mexico. In 2022, the US segment registered a largest share in the North America nutritional bars market.
Clif Bar & Co; General Mills Inc; Kind LLC; Mars Inc; Perfect Bar LLC; Premier Nutrition Co LLC; Rise Bar Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co are the leading companies operating in the North America nutritional bars market.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
