The functional beverages market in North America is projected to grow from US$42.74 billion in 2021 to US$70.03 billion by 2028, reflecting a robust CAGR of 7.3% during the forecast period. This growth is fueled by rising health consciousness and a surge in chronic health conditions such as heart disease, diabetes, obesity, and cancer.
📚𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 – https://www.businessmarketinsights.com/sample/BMIRE00025002
Healthcare spending across the region has significantly increased, highlighting growing consumer awareness and prioritization of wellness. According to the US Centers for Medicare & Medicaid Services (CMS), healthcare expenditures in the US rose by 9.7% in 2020, reaching US$4.1 trillion—about US$12,530 per person, or 19.7% of the nation’s GDP.
Chronic diseases are becoming increasingly common. For instance, CDC data from 2020 reveals that 4.6% of adults aged 18 and over were diagnosed with coronary heart disease, with nearly 697,000 deaths attributed to heart-related issues that year alone. As a result, consumers are making more informed dietary choices, moving away from sugary, carbonated drinks and opting instead for functional beverages that provide health benefits like enhanced immunity, energy, and hydration.
This shift in consumer behavior is a key driver behind the sustained growth of the functional beverages market in North America.
North America Functional Beverages Strategic Insights
Strategic insights for the North America Functional Beverages provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Functional Beverages Report Scope
Attribute | Details |
Market Size (2021) | US$ 42,744.40 Million |
Market Size (2028) | US$ 70,032.97 Million |
CAGR (2021–2028) | 7.3% |
Historical Data | 2019–2020 |
Forecast Period | 2022–2028 |
Segments (By Type) | Energy Drinks, Sports Drinks, Fortified Juices, Functional Water |
Distribution Channels | Supermarkets/Hypermarkets, Convenience Stores, Online Retail |
Regions Covered | North America (US, Canada, Mexico) |
Key Companies | Campbell Soup, Danone, General Mills, Kraft, Monster, Nestlé, PepsiCo, Red Bull, Coca-Cola, Wonderful Company |
North America Functional Beverages Regional Insights
The geographic scope of the North America Functional Beverages refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
North America Functional Beverages Market Segmentation
The North America functional beverages market is segmented into type, distribution channel, and country. Based on type, the North America functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share of the market. Based on distribution channel, the North America functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share of the market. Similarly, based on country, the North America functional beverages market is segmented into the US, Canada, and Mexico. Furthermore, the US contributed a substantial share in 2020.
CAMPBELL SOUP COMPANY; Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company; and The Wonderful Company LLC are among the leading companies operating in the North America functional beverages market.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights