Europe Stevia Market Trends, Size, Segment and Growth by Forecast to 2030

Market Introduction

The Europe stevia market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Stevia is now predominantly used to control calorie, carbohydrate, and sugar intake. Liquid stevia is used as an alternative for cane sugar in sweetening coffee, tea, and smoothies. Stevia is gaining traction in the beverage industry and being preferred by leading beverage manufacturers for strategic approaches such as innovation, artificial sweetener replacement, sugar moderation for kids, and cost savings. In 2017, Coca-Cola introduced a soft drink that included stevia. The coke containing stevia has less sugar and provides a unique taste. Various features of stevia such as zero calories, tooth-friendly, pH stable, non-fermenting, highly soluble, heat stable, and shelf-stable have increased the demand for stevia in the beverage industry. In a few instances, stevia can be applied as a flavor enhancer depending upon the type of beverage. Stevia can also be used for reducing the sugar levels in alcoholic beverages such as beer and cocktails. Thus, an increased application of stevia in the beverage industry is expected to drive the stevia market across the region.

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In Europe, Russia reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including stevia production activities. Downfall of other food and beverage producing sectors negatively impacted the demand for stevia during the early months of 2020. However, the pandemic has been a reason for major shifts in consumer preferences with an increased awareness about having a healthy lifestyle. Consumers are substituting conventional ingredients with healthier alternatives, which is, in turn, increasing the demand for natural sweeteners such as stevia. With an increase in the diet preference for no added sugars and low carbohydrates among consumers during the pandemic has led to an increase in demand for stevia. During the pandemic, there has been a rapid surge in demand for low sugar and immunity-boosting products owing to people seeking solutions to improve their overall health and wellbeing. Hence, increasing health consciousness and high demand for low sugar alternatives among the Europeans has had a positive impact on the stevia market.

Europe Stevia Strategic Insights

Strategic insights for the Europe Stevia provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Stevia Market – Company Profiles

• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• The Archer-Daniels-Midland Company
• S&W Seed Company
• Morita Kagaku Kogyo Co., Ltd.
• PureCircle

Europe Stevia Regional Insights

The geographic scope of the Europe Stevia refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Key Market Segments
In 2020, the powder segment emerged as the leading type in the Europe stevia market, capturing the largest market share. By application, the beverages segment held the dominant position, accounting for the highest share during the same period.

Primary Sources and Key Companies Featured
This report draws on a variety of primary and secondary sources, including company websites, annual and financial reports, government publications, and statistical databases. Key companies profiled in the report include:

• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• Archer-Daniels-Midland Company
• S&W Seed Company
• Morita Kagaku Kogyo Co., Ltd.
• PureCircle

Reasons to Purchase This Report

• Gain a comprehensive understanding of the Europe stevia market landscape and identify high-return segments.
• Stay competitive by monitoring the evolving market dynamics and competitive environment.
• Strategically plan mergers, acquisitions, and partnerships by pinpointing the most promising segments.
• Make well-informed business decisions through in-depth analysis of segment performance.
• Access market revenue forecasts by segment across the Europe region for the period 2019–2028.

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights

Author: Akshay patil