Europe Stevia Market Trends, Size, Segment and Growth by Forecast to 2030

Market Overview and Dynamics

The European stevia market is projected to grow from USD 109.88 million in 2021 to USD 207.46 million by 2028, reflecting a compound annual growth rate (CAGR) of 9.5% during the forecast period. This growth is driven by the strong presence of established players such as Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; ADM; and others who continue to innovate and expand their product portfolios to meet the evolving demands of end-use industries.

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These key market participants are actively pursuing strategies such as product innovation, mergers and acquisitions, strategic partnerships, and geographic expansions to strengthen their market position and address the increasing demand for stevia-based products across Europe. For example, in 2021, Tate & Lyle extended its partnership with Codexis to enhance the production of its latest sweeteners, including DOLCIA PRIMA Allulose and TASTEVA M Stevia Sweetener. This collaboration leverages Codexis’s advanced enzyme technologies to boost production efficiency and supports Tate & Lyle’s mission to deliver high-quality, cost-effective solutions for sugar and calorie reduction.

Market Introduction

The European stevia market is highly fragmented, with numerous regional and local players offering diverse solutions for companies investing in this dynamic space. Stevia has emerged as a popular choice for those looking to reduce calorie, carbohydrate, and sugar intake, and its versatility has made it particularly valuable in the beverage industry.

Liquid stevia is now widely used as a natural alternative to cane sugar for sweetening coffee, tea, smoothies, and more. Its growing appeal among leading beverage manufacturers is driven by strategic objectives like product innovation, replacing artificial sweeteners, reducing sugar content in children’s drinks, and achieving cost efficiencies. A notable example is Coca-Cola’s 2017 launch of a stevia-sweetened soft drink, offering consumers a lower-sugar option with a distinctive taste.

Stevia’s functional benefits—such as being calorie-free, tooth-friendly, pH stable, non-fermenting, highly soluble, heat resistant, and shelf-stable—have further boosted its adoption in beverages. In some formulations, it even acts as a flavor enhancer. Additionally, its use is expanding into alcoholic drinks like beer and cocktails, where it helps reduce sugar levels without compromising taste.

As stevia continues to find new applications, especially in beverages, its demand across Europe is poised for steady growth.

In Europe, Russia reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including stevia production activities. Downfall of other food and beverage producing sectors negatively impacted the demand for stevia during the early months of 2020. However, the pandemic has been a reason for major shifts in consumer preferences with an increased awareness about having a healthy lifestyle. Consumers are substituting conventional ingredients with healthier alternatives, which is, in turn, increasing the demand for natural sweeteners such as stevia. With an increase in the diet preference for no added sugars and low carbohydrates among consumers during the pandemic has led to an increase in demand for stevia. During the pandemic, there has been a rapid surge in demand for low sugar and immunity-boosting products owing to people seeking solutions to improve their overall health and wellbeing. Hence, increasing health consciousness and high demand for low sugar alternatives among the Europeans has had a positive impact on the stevia market.

Europe Stevia Strategic Insights

Strategic insights for the Europe Stevia provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Stevia Report Scope

Europe Stevia Regional Insights

The geographic scope of the Europe Stevia refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Key Market Segments

Based on type, the powder segment accounted for the largest share of the Europe stevia market in 2020. Based on application, the beverages segment accounted for the largest share of the Europe stevia market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the Europe stevia market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; the Archer-Daniels-Midland Company; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; and PureCircle.

Reasons to buy report

• To understand the Europe stevia market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe stevia market
• Efficiently plan M&A and partnership deals in Europe stevia market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe stevia market
• Obtain market revenue forecast for market by various segments from 2019-2028 in Europe region.

Europe Stevia Market Segmentation

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Author: Akshay patil