The Europe oral care market is expected to reach US$ 11,252.9 million by 2028 from US$ 9,130.5 million in 2021. The market is estimated to grow at a CAGR of 3.0% from 2021–2028
Oral and dental hygiene is essential for human well-being as the proper hygiene helps prevents several oral diseases. A few of the oral and dental care issues affecting people includes bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and government organizations organize surveys and programs worldwide to raise awareness about oral hygiene. Thus, the rise in such initiatives with the growing awareness regarding oral care is fueling the Europe oral care products market growth.
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The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, the European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, Spain, Italy, Germany, France, and the UK are most affected due to the increasing number of coronavirus cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19; the team studied seven different commercial types of mouthwash including Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research on the effect of mouthwash on the COVID-19 pandemic and rising oral care hygiene is likely to impact the market positively.
Europe Oral Care Market Segmentation
| Category | Details |
| By Product | Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, Other Dental Products |
| By Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, Other Distribution Channels |
| By Country (Europe) | Germany, UK, France, Spain, Italy, Rest of Europe |
| Companies Mentioned | Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson & Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse S.A., Church & Dwight, Inc. |
Europe Oral Care Strategic Insights
Strategic insights for the Europe Oral Care provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Europe Oral Care Report Scope
| Attribute | Details |
| Market Size (2021) | US$ 9,130.5 Million |
| Market Size (2028) | US$ 11,252.9 Million |
| CAGR (2021–2028) | 3.0% |
| Historical Data | 2019–2020 |
| Forecast Period | 2022–2028 |
| Segments (By Product) | Toothpastes, Toothbrushes, Mouthwashes, Denture Products, Dental Prosthesis Cleaners, Accessories, Others |
| Segments (By Distribution) | Supermarkets, Convenience Stores, Pharmacies, Online, Others |
| Regions Covered | Europe: UK, Germany, France, Russia, Italy, Rest of Europe |
| Key Companies | Philips, Colgate-Palmolive, P&G, GSK, Unilever, J&J, Perrigo, Lion, Sunstar, Church & Dwight |
Europe Oral Care Regional Insights
The geographic scope of the Europe Oral Care refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Akshay
Senior Market Research Expert at Business Market Insights
