At 19.0% CAGR, the Europe E-Commerce Automotive Aftermarket Market is projected to be worth US$ 47275.54 million by 2028, says Business Market Insights
According to the Insight Partners’ research, the Europe e-commerce automotive aftermarket Market was valued at US$ 16656.61 million in 2022 and is expected to reach US$ 47275.54 million by 2028, registering an annual growth rate of 19.0% from 2022 to 2028. Increased replacement rates boost b2c industry and rising number of e-commerce providers are the critical factors attributed to the market expansion.
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The significance of control over sales channels and transaction pricing has increased dramatically for automakers, based on observations in other industries such as fashion and Fast-moving consumer goods FMCG. Currently, the automotive aftermarket industry’s B2C segment accounts for the majority of purchases completed on e-commerce platforms. The B2C segment controls ~85-90% of the e-commerce industry. Because of increased customer knowledge of periodic maintenance, convenience, and extra services, the B2C sector significantly contributed to the e-commerce automotive aftermarket. Consumer understanding of benefits such as simple payment choices, large savings on bulk purchases, and doorstep delivery of heavy components lowers logistical expenses over alternatives such as the B2B are boosting the demand for e-commerce automotive aftermarket market in the B2C industry. Consumer buying habits are shifting from traditional brick-and-mortar stores to online platforms, accelerating the growth of the Europe e-commerce automotive aftermarket market.
On the contrary, challenges faced in issues counterfeit auto parts overshadow original components hurdles the growth of the Europe e-commerce automotive aftermarket market.
Based on product type, the Europe e-commerce automotive aftermarket market is segmented into braking, steering & suspension, hub assemblies, universal joints, gaskets, filters, spark plug, and others. The braking segment is further sub segmented into brake pads, hydraulics & hardware, and rotor & drum. The steering & suspension segment is further sub segmented into ball joints, tie rods, sway bar links, bearings/seals, and others. The others held 30.68% market share in 2022, amassing US$ 5109.64 million. It is projected to garner US$ 15539.45 million by 2028 to expand at 20.4% CAGR during 2022–2028.
While digital communication, B2B sales, and retail have experienced significant transformations due to technological advancements, the automobile industry continues to evolve. The emergence of platforms like eBay Motors, Alibaba, and Amazon Marketplace has revolutionized the car sales experience across Europe. These e-commerce platforms offer an ideal solution for customers seeking non-mission-critical and discretionary automotive components, providing access to product comparisons, customer reviews, and fast, cost-effective delivery. Automotive industry players have begun adapting to this digital shift, aligning with evolving customer preferences. Companies such as Porsche and Tesla Inc. now sell vehicles and aftermarket products directly to consumers through online platforms. Likewise, traditional dealers are recognizing the advantages of e-commerce in enhancing vehicle sales. The growing presence of digital merchants specializing in automotive components is increasing competitive pressure on manufacturers and dealers hesitant to embrace e-commerce. Consequently, the expansion of e-commerce providers is a key driver fueling the growth of the European e-commerce automotive aftermarket.
Europe E-Commerce Automotive Aftermarket Market Segmentation
The Europe e-commerce automotive aftermarket market is segmented into product type, consumer type, and country. Based on product type, the market is segmented into braking, steering & suspension, hub assemblies, universal joints, gaskets, filters, spark plug, and others. The others segment led the Europe solar inverters market with the largest market share in 2022. The braking segment is further sub segmented into brake pads, hydraulics & hardware, and rotor & drum. The steering & suspension segment is further sub segmented into ball joints, tie rods, sway bar links, bearings/seals, and others. Based on consumer type, the market is bifurcated into B2B and B2C. The B2C segment led the Europe e-commerce automotive aftermarket with a larger market share in 2022. By country, the Europe e-commerce automotive aftermarket market is segmented into France, Germany, UK, Italy, Russia, and Rest of Europe. The Rest of Europe segment led the Europe e-commerce automotive aftermarket market with the largest market share in 2022.
The key companies operating in The Europe E-commerce Automotive Aftermarket Market are Alibaba Group Holding Limited; Amazon.com, Inc.; CATI S.p.A.; eBay Inc.; LKQ Corporation; and Denso Corporation. Several companies are functioning in the market and contributing substantial revenues toward The Europe E-commerce Automotive Aftermarket Market growth.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Défense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications
Author’s Bio Akshay Senior Market Research Expert at Business Market Insights
