The Europe digital printing packaging market is projected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028, registering a compound annual growth rate (CAGR) of 10.2% during the forecast period.
This growth is driven by the increasing demand for flexible and sustainable packaging solutions. Advancements in digital printing technology have expanded its application across flexible packaging, corrugated materials, and folding cartons. Additionally, industries such as food & beverages, pharmaceuticals, and personal care & cosmetics are showing a strong preference for visually appealing packaging that not only enhances shelf presence but also communicates essential product information. As a result, manufacturers are placing greater emphasis on innovative packaging designs to attract consumers and strengthen brand visibility.
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Market Overview and Dynamics
The Europe digital printing packaging market is projected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028, registering a robust CAGR of 10.2% during the forecast period. This growth is driven by the rising demand for customized packaging, improved sustainability, and the need for product differentiation in a competitive market.
A significant contributor to this growth is the increasing adoption of digitally printed smart labels. These labels play a crucial role in conveying product information and enhancing sustainability by guiding consumers on proper recycling practices, ultimately supporting better end-of-life packaging disposal. Additionally, smart labels help distinguish genuine products from counterfeits, offering enhanced brand protection.
The integration of variable data such as barcodes and QR codes into packaging is becoming more widespread. Randomized QR code technology, for instance, assigns each product a unique digital “ID card,” enabling anti-counterfeiting measures and fostering a direct connection between brands and consumers across both online and offline channels.
As technology continues to evolve, smart labels are expected to provide even greater value—enhancing recyclability and delivering accurate, real-time information to consumers. These advancements are set to drive the growth of the digital printing packaging market in Europe throughout the forecast period.
Key Market Segments
Based on ink type, the Europe digital printing packaging market is segmented into solvent-based, UV-based, aqueous, and others. In 2021, the solvent-based segment held the largest share of the market; however, the aqueous segment is expected to register the highest CAGR during the forecast period. Aqueous inks are composed of pigment, resin, and water. Aqueous inks use water as a carrier and organic cosolvents. This type of ink is considered nontoxic and safe for general, domestic, and industrial applications. The ink has minimal or no odor during or after printing. Further, it is expensive compared to solvent-based inks.
Based on packaging type, the Europe digital printing packaging market is segmented into corrugated, folding cartons, flexible packaging, labels, and others. The corrugated segment held the largest share in 2021; however, the flexible packaging segment is expected to register the highest CAGR over the forecast period. Flexible packaging is any package whose shape can be changed when filled with other substances or during use. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials. It includes bags, pouches, liners, wraps, rollstock, and other flexible products. Digital printing on flexible packaging negates the need for labels and cardboard inserts.
Based on end-use industry, the Europe digital printing packaging market is segmented into food & beverage, pharmaceuticals, personal care & cosmetics, and others. The food and beverage segment held the largest share in 2021; however, the personal care and cosmetics segment is expected to register the highest CAGR from 2022 to 2028. Consumers are concerned about value addition and differentiation in the food & beverages industry, and they demand security for the transportation of food and beverage products. In Europe, consumers are focusing on purchasing food and beverages with flexible packaging solutions, along with informative labels, without compromising the food’s quality or safety. Hence, manufacturers are adopting solvent-based inks for digital printing packaging for the food & beverage industry.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the report on the Europe digital printing packaging market are company websites, annual reports, financial reports, national government documents, and statistical databases. HP Inc, Xerox Holdings Corp, Reel Appeal Ltd, Mondi Plc, Dupont De Nemours Inc, Quad/Graphics Inc, Xeikon Bv, Quantum Print and Packaging Ltd, Weber Packaging Solutions Inc, and DS Smith Plc are among the major companies listed in the report.
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- To make knowledgeable business decisions from a perceptive and comprehensive analysis of the performance of various market segments
- To obtain a market revenue forecast for various segments for the period of 2022–2028
Europe Digital Printing Packaging Strategic Insights
Strategic insights for the Europe Digital Printing Packaging provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Europe Digital Printing Packaging Report Scope
| Attribute | Details |
| Market Size (2022) | US$ 3,850.28 Million |
| Market Size (2028) | US$ 6,900.87 Million |
| Global CAGR (2022–2028) | 10.2% |
| Historical Data | 2020–2021 |
| Forecast Period | 2023–2028 |
| Segments Covered (By Ink Type) | Solvent-based, UV-based, Aqueous |
| Segments Covered (By Packaging Type) | Corrugated, Folding Cartons, Flexible Packaging, Labels |
| End-Use Industries | Food & Beverage, Pharmaceuticals, Personal Care & Cosmetics |
| Regions Covered | UK, Germany, France, Russia, Italy, Rest of Europe |
| Key Companies | HP Inc., Xerox, Mondi Plc, DuPont, DS Smith Plc, etc. |
Europe Digital Printing Packaging Regional Insights
The geographic scope of the Europe Digital Printing Packaging refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Akshay
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