Executive Summary and Eastern Europe Last Mile Delivery Market Analysis
The global last mile delivery market is projected to grow from US$ 3.09 billion in 2024 to US$ 5.52 billion by 2031, registering a compound annual growth rate (CAGR) of 8.2% during the forecast period.
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In Eastern Europe—which includes countries such as Poland, the Czech Republic, Hungary, Romania, and Bulgaria—the last mile delivery market is undergoing rapid transformation. This growth is fueled by a surge in e-commerce, accelerated urbanization, advancements in delivery technologies, and shifting consumer expectations. As online retail continues to expand across the region, there is a growing need for efficient, cost-effective, and timely delivery solutions for the final leg of the supply chain.
The last mile has become a critical focus area for logistics companies operating in Eastern Europe. It plays a pivotal role in ensuring customer satisfaction in a marketplace increasingly dominated by digital shopping. Consumers in this region, much like those in Western Europe, are demanding delivery services that are fast, reliable, and flexible. In response, logistics providers are innovating to meet these expectations and gain a competitive edge in a dynamic, e-commerce-driven environment.
Eastern Europe Last Mile Delivery Market: Segmentation Analysis
The Last Mile Delivery Market in Eastern Europe is segmented based on type, vehicle type, and end user, with each category contributing significantly to the overall market structure.
- By Type:
The market is classified into B2B (Business-to-Business) and B2C (Business-to-Consumer) segments. In 2024, the B2C segment dominated the market, accounting for the largest share due to the growing popularity of e-commerce and direct-to-consumer delivery models. - By Vehicle Type:
The market is segmented into motorcycles, commercial vehicles, drones, autonomous ground vehicles, and others. Among these, commercial vehicles held the largest market share in 2024, owing to their capacity, efficiency, and established infrastructure for urban and suburban deliveries. - By End User:
The end-user segmentation includes groceries, home essentials/houseware & home furnishings, restaurant meals, clothing & apparel, consumer electronics, toys/hobbies/sporting goods, mass merchants, jewellery, specialty, automotive parts & assemblies, and others. In 2024, mass merchants emerged as the leading segment, reflecting the high volume of last mile deliveries driven by large retail chains and e-commerce platforms.
The Eastern European last-mile delivery market is undergoing significant transformation, driven by rising consumer expectations for faster delivery times. Next-day, same-day, and even two-hour delivery services are becoming the new standard, influenced heavily by global giants like Amazon. This shift is pushing companies in the region to meet growing demands for quicker deliveries, flexible delivery windows, and diverse options such as lockers and pickup points.
To stay competitive, logistics providers in Eastern Europe are embracing innovative strategies. These include automated warehouses, smart logistics systems, and more agile delivery networks to address the region’s unique challenges, such as logistical inefficiencies, varying regulations, and infrastructure limitations.
Looking ahead, the future of last-mile delivery in Eastern Europe is promising. The region’s expanding e-commerce sector, paired with increasing consumer demand for faster and more adaptable delivery services, is expected to fuel market growth. The ongoing development of infrastructure, the rise of autonomous delivery technologies, and enhanced operational efficiency are all set to improve service quality. Additionally, technologies like AI-powered route optimization, drones, and delivery lockers are likely to become more prevalent. There’s also a growing focus on sustainability, with more companies exploring electric vehicles (EVs) and other eco-friendly solutions to reduce the carbon footprint of last-mile delivery operations.
The Eastern Europe Last Mile Delivery Market includes countries such as Poland, the Czech Republic, Hungary, Romania, and Bulgaria, with Romania holding the largest market share in 2024.
In recent years, Romania’s last mile delivery market has experienced significant growth, fueled by the rapid expansion of e-commerce, rising consumer expectations, and innovations in logistics technologies. The surge in e-commerce, particularly since the COVID-19 pandemic, has driven a sharp increase in demand for efficient, fast, and reliable last mile delivery services. Romania’s strategic location within the European Union and its growing digital economy create both challenges and opportunities for delivery companies. The market is becoming highly competitive, with both local and international logistics providers investing heavily in infrastructure, technology, and service offerings to meet the evolving demands of consumers.
In urban centers like Bucharest, Cluj-Napoca, and Timisoara, consumers are increasingly demanding faster and more flexible delivery options. The presence of global e-commerce platforms like Amazon, alongside regional players such as eMAG and Altex, has raised the bar for delivery standards. As a result, Romanian consumers are seeking quicker delivery times, with many expecting next-day or even same-day deliveries, as well as enhanced tracking transparency.
Key Players in the Eastern Europe Last Mile Delivery Market
Notable companies in the Eastern Europe Last Mile Delivery Market include Amazon.com Inc., United Parcel Service Inc., FedEx Corp., Deutsche Post AG, XPO Inc., GEODIS SA, DSV AS, DB Schenker, C.H. Robinson Worldwide Inc., J.B. Hunt Transport Services Inc., DHL Group, Japan Post Holdings, S.F. E-Commerce Co., Ltd., EZ LOGISTICS INDIA, and ZeNXL.in, among others. These companies are implementing a variety of strategies such as expansion, product innovation, and mergers and acquisitions to enhance their market share and deliver innovative solutions to their customers.
Research Methodology for the Eastern Europe Last Mile Delivery Market
The research methodology used for data collection and analysis in this report is as follows:
Secondary Research
The research process begins with extensive secondary research, drawing on both internal and external sources to collect both qualitative and quantitative data for each market. Key secondary research sources include, but are not limited to:
- Company websites, annual reports, financial statements, broker analyses, and investor presentations.
- Industry trade journals and other relevant publications.
- Government documents, statistical databases, and market reports.
- News articles, press releases, and webcasts from companies operating within the market.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
