Data has always been used to evaluate and draw logical conclusions to enable distinguishable outcomes. When it comes to UX (user experience) design, the data contains a wide range of information on your website’s visitors, such as their age (demographic), location (geographic), interests, behaviors, and even how they interacted with your website.
Since data is objective, making decisions based on anything else is little more than an educated guess. So, how do you overcome this presumption and leverage both real time and legacy data to its full potential?
Source Url
