North America Location-based Entertainment Market, Size, Segment and Growth by Forecast to 2030

The North America Location-based Entertainment Market $ 1,137.55 million by 2028, reflecting a robust CAGR of 11.8%. The key factors driving this growth include the increasing popularity of immersive technologies like 360-degree virtual reality (VR), the presence of major theme parks, and government support for tourism and entertainment infrastructure.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 – https://www.businessmarketinsights.com/sample/BMIRE00027638

Key Drivers of Growth:

360-Degree VR Technology: The rise of VR-based games with 360-degree content is offering immersive, thrilling experiences that attract more consumers. This trend is particularly popular in location-based entertainment settings like arcades and amusement parks. The collaboration between tech companies, such as TacHammer, StrikerVR, and Nanoport Technology, is accelerating advancements in VR peripherals like the Arena Infinity LITE VR, enhancing tactile experiences and further immersing players into virtual worlds.
Hardware Advancements: The VR hardware sector, which includes gaming headsets and other specialized products, is experiencing rapid growth. Smaller startups and large companies like Oculus VR, Sony, Samsung, and Google are increasing competition in the market, driving down prices and making VR technology more accessible. This is expected to expand the adoption of location-based VR experiences, especially in entertainment settings.
Tourism and Government Support: The presence of over 400 theme parks, including iconic ones like Disneyland in California, contributes significantly to the market’s expansion. The government support for location-based entertainment, through export services for amusement parks and related attractions, further strengthens the sector. Additionally, events like Warner Bros. Discovery’s Wizarding World Festival and the upcoming Mattel Adventure Park opening in Glendale, Arizona, showcase the potential for themed entertainment experiences to draw large crowds.
Cultural and Regional Appeal: With major entertainment companies like Betson Enterprises, Lionsgate, and Eon Reality opening virtual reality centers across the region, the demand for unique and immersive experiences is on the rise. The increasing footfall of tourists, combined with strong local entertainment offerings, makes North America a hub for location-based entertainment growth.

Key Market Players and Developments:

Theme Parks and Amusement Parks: Companies like Mattel and Superfly X are pushing the boundaries of LBE by creating branded parks like the Mattel Adventure Park. This trend of combining popular culture brands (Barbie, Hot Wheels) with immersive attractions is likely to appeal to a broad demographic, further boosting the market.
VR and Interactive Experiences: The growth of VR technology and interactive experiences will be pivotal in shaping the future of the market. As these technologies evolve, their integration into physical spaces like theme parks, arcades, and dedicated entertainment centers will become increasingly important.

Outlook:

The North America location-based entertainment market is positioned for significant growth due to technological innovations in VR and 360-degree content, a favorable tourism environment, and the expansion of major theme parks and immersive attractions. As VR hardware becomes more affordable and experiences more engaging, the market is expected to see a steady increase in both consumer engagement and industry investment, with entertainment providers competing to deliver the most thrilling, immersive experiences.

Top of Form

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Défense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications

Author’s Bio:
Akshay
Senior Market Research Expert at Business Market Insights