Google 360 virtual tour is a powerful tool that enables companies, institutions, and tourist attractions to show their interiors using immersive panoramic photography. These tours are created using specialized ultra-wide cameras and uploaded to Google Maps, Google Search, and a business’s website. Customers can navigate through different areas of the business, an immersive experience so that they feel as if they are actually in the space.
Myth 1: Google 360 virtual tour is only for big businesses
Fact: Any business, big or small can use a virtual tour.
Some individuals believe that only popular locations or big companies can benefit from Google 360 virtual tours.
The reality is that small businesses such as shops, cafes, and salons can also utilize Google 360 virtual tours to attract more customers.
Myth 2: It is too much expensive
Fact: It is affordable, and the cost depends on the size of your place.
Some people think a virtual tour is very expensive. However, the cost is based on how large your space is and who you use as a photographer. There are many affordable options from certified Google photographers.
Myth 3: It only works on Google Maps
Facts: Google 360° virtual tours are integrated with Google Maps and Search, they can also be placed on business websites, social media pages, and online advertisements to provide an interactive experience.
Where You Can Use a Virtual Tour:
- Google My Business Listing – Improves visibility on Google Search and Maps.
- Company Website – Engages the visitor and adds time spent on your site.
- Facebook & Instagram – Promote your virtual tour to reach more social media consumers.
- Email Marketing & Ads – Employ it in marketing campaigns to increase engagement.
Myth 4: You Need Expensive Equipment to Create a Virtual Tour
Facts: Professional photographers, known as “Google Trusted Photographers. Create high-quality virtual tours by using specialized cameras. basic virtual tours can also be produced using cheap 360° cameras or mobile applications by businesses.
How to Make a Virtual Tour:
- Hire a Google-Trusted Photographer – Ideal for high-quality and smooth tours.
- Utilize a 360° camera (e.g., Ricoh Theta, Insta360) – Ideal for Do-It-Yourself tours.
- Google Street View App – Enabling businesses to upload and link images with ease.
Myth 5: Virtual Tours Do Not Improve Business Visibility
Facts: Google 360° virtual tours improve a company’s Google My Business (GMB) ranking, with enhanced SEO and local search. Listings with virtual tours tend to attract more views and customer interactions than those without.
SEO & Engagement Benefits:
- Improves local search rankings – Google prioritizes interactive and well-optimized listings.
- Increases customer engagement – Users spend more time exploring businesses with 360° tours.
- Improves conversion rates – Higher engagement leads to higher visits and purchases.
Myth 6: Virtual Tours Are Only Useful for Tourism and Real Estate
Facts: While virtual tours are commonly used in real estate and tourism, they also benefit various industries such as hospitality, education, and healthcare.
Industries That Benefit from Virtual Tours:
- Retail Stores – Displays store layout, product presentation, and shopping experience.
- Hotels & Resorts – Enables visitors to view rooms, lobbies, and facilities.
- Salons & Spas – Helps customers feel comfortable before booking an appointment.
- Fitness Centers – Shows gym amenities and equipment.
- Schools & Universities – Provides future students with a walkthrough of dorms, libraries, and classrooms.
Myth 7: Customers Do Not Use Virtual Tours
Facts: Research indicates that companies that have 360° virtual tours get more attention and interest from buyers. People like the fact that they can look around an area prior to making a decision.
Virtual tour Statistics:
- Listings with virtual tours get twice as much interest as those without.
- 67% of customers want more businesses to offer virtual tours.
- 41% of searches lead to a visit when a virtual tour is available.
Conclusion
Certifyied is one of the best Google 360 virtual tour providers in India. Certifyied helps attract more customers for business growth and build trust. It is an affordable, effective, and engaging way to attract more customers and enhance your online presence. whether you operate a restaurant, retail outlet, gym, school, or office, a virtual tour makes your business stand out from the rest, bring in more customers, and enhance search rankings. By being able to enhance SEO, build customer confidence, and create an immersive environment, investing in a Google 360° virtual tour is an intelligent and long-term marketing move.
