Businesses want to ranking on Google to attract more customers and are always trying to improve their online visibility. They want people in the nearby areas to find out about them easily. Google 360 virtual tour is one of the best tools to improve your local SEO rankings. virtual tour improves local SEO by providing an engaging customer experience.
1. Increased Google My Business engagement
Google wants businesses to have interesting content. A Google 360° virtual tour on your Google My Business page makes your business look much better in search results. The 360° tour attracts clicks to your business profile. They spend more time looking at your listing because it’s interesting. This helps your business’s ranking. Google sees this and thinks your business is good. This enables you to show up higher in local searches.
2. Boosts Click-Through Rates (CTR) in Local Search Results
A Google 360 virtual tour builds your business to be highlighted in Google search and Google Maps and gives a high click-through rate(CTR). Engaging content has more attractive clicks compared with static images. Users clicking on your business listing signal relevance and quality to Google, which can improve your local SEO rankings.
3. Improves your user experience and reduces bounce rate
User experience is an important factor for Google ranking. A virtual tour gives customers a feel for your business before a visit. The user gets to explore the opinion before the visit.
So many times customers spend interacting with your virtual tour. They are left to your website or GMB listing right away. This means the bounce rate is low. Google also considers online reviews when ranking local businesses. Which is another Google ranking factor.
4. Increase visibility on Google Maps
Google 360 virtual tour improves your business’s visibility on this platform. Google Maps is an important tool for local SEO. Virtual tours make your business easier to find on Google Maps.
With a Google 360 virtual tour, your business show on Google Maps is better. Virtual tours improve your chances of appearing in Google’s Local Pack.
5. Encourages more customer review
Reviews from customers are a very important factor in local SEO rankings. Businesses having the highest number of reviews and positive ratings to better ranking in local searches. Google 360 virtual tour provides a better experience that may lead to improving customers’ perspective of your business. When customers have a clear idea of your space, services, and offerings. Leading to an increase in positive reviews.Getting happy customers to leave positive reviews after experiencing your business.
6. Gives you a competitive edge
Google 360 virtual tours are not used for all businesses. This is the best opportunity to give your business outstanding competition. A virtual tour of Google 360 makes your business more attractive and engaging. Offering a digital experience shows transparency, and increases customer confidence and chances of ranking higher than competitors in local search results.
7. Supports mobile optimization and voice search
Google 360 virtual tour further enhances your local SEO, mobile searches, and voice searches are becoming popular. Google 360 virtual tours are mobile-friendly . Customers to explore your business on smartphones and tablets.
Conclusion
Certifyied is one of the best Google 360 Virtual Tour providers in India and brings to businesses multiple advantages such as more visibility, high customer engagement, and more in marketing. Being certified makes companies build trust with their audience and attract new customers, and with that, there will be the growth of your business. For a small business or big one, using Google 360 Virtual Tour may just give the betterment in all the things present online as well as about customers. It can help create trust, bring in new customers, and therefore lead to business growth.
