Global Brown Rice Industry: Key Statistics and Insights in 2025-2033
Summary:
- The global brown rice market size reached USD 10.9 Billion in 2024.
- The market is expected to reach USD 15.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.97% during 2025-2033.
- Asia Pacific leads the market, accounting for the largest brown rice market share.
- Brown basmati accounts for the majority of the market share in the type segment as it is renowned for its exceptional aroma, long and slender grains, and nutty flavor.
- Long-grain brown rice holds the largest share in the brown rice industry.
- Hypermarkets and supermarkets remain a dominant segment in the market due to the increasing focus on enhanced convenience.
- Household represents the leading application segment.
- The rising number of health-conscious individuals is a primary driver of the brown rice market.
- Dietary trends and the increasing demand for organic products are reshaping the brown rice market.
Industry Trends and Drivers:
- Health Conscious:
More people now understand the importance of health and nutrition. This awareness is driving market growth. Brown rice is packed with essential nutrients like fiber, magnesium, and antioxidants. These nutrients support better digestion, heart health, and lower cholesterol levels. As consumers learn about the risks of processed foods and refined carbs, they seek healthier alternatives. Brown rice, a whole grain, meets this need and is a top choice for health-conscious individuals. The increase in lifestyle-related diseases, such as diabetes and heart disease, also boosts market growth.
- Dietary Trends:
Demand for plant-based diets and whole grains is driving market growth. Many consumers seek healthier, unrefined carbohydrates. They are attracted to plant-based, gluten-free, or low-glycemic-index diets. Brown rice is a nutrient-dense alternative to white rice. It’s ideal for managing weight and controlling blood sugar. Fitness enthusiasts and followers of keto or paleo diets prefer brown rice. Its high fiber content promotes satiety and aids digestion. Additionally, it meets the desire for foods without additives and preservatives. The shift in dietary preferences, especially in urban areas, is crucial for increasing brown rice demand.
- Demand for Organic Products:
The rising demand for organic food products is boosting market growth. Consumers care more about food safety and environmental sustainability. This concern drives them toward organic and non-GMO products. Organic brown rice, which is free from synthetic pesticides and fertilizers, attracts those who value clean eating. These consumers want to limit their exposure to harmful chemicals. This trend increases the demand for organic brown rice, especially among health and eco-conscious shoppers. Additionally, regulatory bodies in many countries support organic farming, further fueling market growth.
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Brown Rice Market Report Segmentation:
Breakup By Type:
- Sweet Brown Rice
- Brown Basmati Rice
Brown basmati rice account for the majority of shares as it is renowned for its exceptional aroma, long and slender grains, and nutty flavor.
Breakup By Grain Size:
- Long-Grain Brown Rice
- Medium-Grain Brown Rice
- Short-Grain Brown Rice
Long-grain brown rice dominates the market on account of its wide versatility and adaptability.
Breakup By Distribution Channel:
- Hypermarkets and Supermarkets
- Grocery Stores
- Convenience Stores
- Online
- Others
Hypermarkets and supermarkets represent the majority of shares due to the increasing focus on enhanced convenience.
Breakup By Application:
- Household
- Food Service
- Others
Household hold the majority of shares because of its reputation as a healthier alternative to white rice.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific enjoys the leading position owing to a large market for brown rice driven by the rising health consciousness among individuals.
Top Brown Rice Market Leaders:
The brown rice market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
- Amira Nature Foods Ltd.
- Asia Golden Rice Co. Ltd.
- Chandrika Group of Mills
- Daawat Foods Private Limited (LT Foods Ltd.)
- Goya Foods Inc.
- Kohinoor Foods Limited
- KRBL Limited
- Lundberg Family Farms
- Riviana Foods Inc. (Ebro Foods S.A.)
- T.K. Rice Mill
- Ash Co. Ltd.
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Author: sujeet rai
Market Researcher
