When it comes to advertising in the highly competitive world of online gambling, achieving the best Return on Investment (ROI) is paramount. In 2025, two popular advertising platforms for gambling ads are 7Search PPC and ROIads. Both are pay-per-click (PPC) networks, but they differ significantly in terms of audience targeting, pricing, and overall effectiveness. In this article, we will compare 7Search PPC and ROIads to help you determine which platform delivers better ROI for gambling ads.
Understanding 7Search PPC and ROIads
Before diving into a comparison, it’s important to understand what each platform offers.
7Search PPC
7Search PPC is a relatively affordable pay-per-click advertising network that targets a wide variety of industries, including gambling. It works by allowing advertisers to place ads on a network of partner sites. One of the major selling points of 7Search PPC is its low competition and low cost-per-click (CPC), which makes it an attractive option for advertisers working with tight budgets or those looking to test the waters of online gambling advertising.
Key Features of 7Search PPC:
- Affordable CPC: 7Search PPC typically offers a low CPC, which makes it a cost-effective option for smaller gambling operators or advertisers just starting.
- Wide Network: The platform provides access to a large, diverse network of publishers, which increases the reach of gambling ads.
- Global Reach: 7Search PPC targets users worldwide, allowing gambling operators to cast a wide net.
ROIads
ROIads, on the other hand, is a premium gambling advertising network designed specifically for the iGaming industry. It focuses on delivering high-quality traffic and advanced targeting features. ROIads is tailored for experienced advertisers looking to reach a more engaged and relevant audience, which translates to better conversion rates and, ideally, higher ROI.
Key Features of ROIads:
- Advanced Targeting: ROIads offers precise targeting capabilities, such as geo-targeting, demographic targeting, and behavior-based segmentation, ensuring your ads reach the right audience.
- Premium Traffic: The platform specializes in high-quality, high-converting traffic for gambling ads.
- Higher CPC: ROIads tends to have a higher CPC compared to 7Search PPC, but the quality of the traffic justifies the additional cost.
Comparing ROI Potential
Traffic Quality
The quality of traffic is one of the most important factors when evaluating ROI for gambling ads. If your ads are shown to a general audience that isn’t interested in gambling, your conversion rates will be low, resulting in wasted spend and poor ROI.
7Search PPC:
7Search PPC offers access to a broad audience, but the quality of traffic can be hit or miss. Because the platform serves a wide range of industries, the users engaging with gambling ads may not always be interested in or engaged with gambling products. As a result, while the CPC is low, the conversion rates may be lower, especially if the ads are served to irrelevant users.
ROIads:
ROIads is highly specialized in the iGaming and gambling sectors, so the quality of traffic is generally much better. The platform’s audience is more likely to be actively searching for gambling-related services, whether it’s online casinos, sports betting, or poker. This means that although the CPC is higher, the conversion rates tend to be significantly better due to the more targeted, relevant audience.
Targeting Capabilities
Effective targeting is critical to achieving high ROI, especially in the competitive gambling space where user intent plays a large role in conversions.
7Search PPC:
7Search PPC offers basic targeting options but lacks the advanced capabilities that some advertisers might need. The platform typically offers targeting based on location, keywords, and device types, but it doesn’t provide in-depth behavioral or interest-based targeting. As a result, advertisers might find themselves showing their ads to a broader, less relevant audience.
ROIads:
ROIads stands out with its advanced targeting options. Advertisers can target users based on specific demographics, geo-location, device type, and behavioral data. These highly refined targeting options ensure that gambling ads are shown to the most relevant users, significantly boosting conversion rates and improving ROI.
Pricing
Pricing plays a critical role in determining whether an advertising platform delivers a positive ROI. If the cost of acquiring a customer (CAC) is too high, even with high-quality traffic, the ROI may not justify the expense.
7Search PPC:
The CPC on 7Search PPC is generally lower, making it an affordable choice for operators with smaller budgets. However, the lower CPC comes at the cost of targeting precision and traffic quality, which can lead to lower conversion rates. As a result, while you might pay less per click, the number of conversions may not be as high, potentially lowering the overall ROI.
ROIads:
While ROIads charges a higher CPC, the quality of traffic is much better, and the platform’s advanced targeting capabilities mean that you’re more likely to reach users who are ready to convert. The higher CPC can lead to a higher cost per acquisition, but since the traffic is more likely to convert, the overall ROI is often better than 7Search PPC.
Ad Formats
Both platforms offer different ad formats, which can influence how well your gambling ads perform.
7Search PPC:
7Search PPC supports various ad formats, including display ads and text-based ads. While these are relatively simple and effective for certain audiences, they might not be as engaging for users who are specifically interested in gambling.
ROIads:
ROIads provides a more diverse range of ad formats, including display banners, pop-ups, push notifications, and native ads. These formats are designed to capture the attention of a more targeted, highly-engaged audience. Native ads, for instance, blend seamlessly into the content of the page, increasing the likelihood of clicks and conversions.
Which Platform Delivers Better ROI for Gambling Ads?
When it comes to delivering better ROI for gambling ads, ROIads generally has the edge, despite its higher CPC. Here’s why:
- Better Traffic Quality: ROIads focuses exclusively on the gambling industry, attracting users who are already interested in gambling services. This means that while the CPC is higher, the traffic is more likely to convert, leading to a higher ROI in the long term.
- Advanced Targeting: ROIads allows for highly specific targeting, ensuring your ads are shown to the right audience. This reduces wastage and improves conversion rates, which directly translates to better ROI.
- Higher Conversion Rates: Due to the higher quality of traffic and more effective targeting, advertisers using ROIads tend to see better conversion rates, which outweigh the higher CPC.
That said, 7Search PPC can still be a viable option for certain businesses. If you’re operating on a tight budget or just starting out, the platform’s low CPC and wide audience reach may give you a good opportunity to test your ads. However, to maximize ROI, it’s recommended to shift towards ROIads once you’ve identified a profitable audience or if you’re looking to scale your gambling campaigns.
Conclusion
Both 7Search PPC and ROIads have their strengths and weaknesses, and the right choice largely depends on your advertising goals and budget. If you’re just starting out with gambling ads or have a limited budget, 7Search PPC may offer a cost-effective solution, but the quality of traffic and targeting capabilities are likely to be lower.
For those who are focused on maximizing ROI, ROIads is the better option. With its high-quality traffic, advanced targeting options, and specialized focus on gambling, it can deliver better conversion rates and a more significant long-term ROI.
Ultimately, while 7Search PPC offers an entry-level solution, ROIads is likely to yield better results for seasoned advertisers looking to achieve sustained success in the competitive online gambling spa
