The gambling industry is one of the most competitive and high-stakes sectors in digital advertising. As more businesses attempt to market their gambling products and services, finding the right gambling advertising platform is crucial to reaching the right audience, maximizing ROI, and maintaining compliance with regulations. Two platforms that have emerged as key players in this space are 7Search PPC and PropellerAds. Both offer unique features and capabilities that cater to different aspects of digital marketing. In this article, we will compare 7Search PPC and PropellerAds to help gambling advertisers decide which platform suits their needs best.
Overview of 7Search PPC and PropellerAds
Before diving into a detailed comparison, let’s begin by providing a brief overview of each platform.
7Search PPC:
7Search PPC is a pay-per-click (PPC) advertising platform known for providing targeted search traffic and display advertising. The platform primarily focuses on driving high-intent users who are searching for specific keywords related to gambling, gaming, or other niches. 7Search PPC is often used by advertisers looking to acquire traffic through search results, and its ability to capture high-quality leads makes it a favorite for gambling operators.
PropellerAds:
PropellerAds is a leading ad network that supports multiple ad formats, including pop-unders, push notifications, display banners, and native ads. PropellerAds is known for its global reach, with access to millions of users worldwide. It caters to both desktop and mobile traffic, making it an attractive option for advertisers in many industries, including gambling. PropellerAds allows advertisers to use a wide range of targeting options, and it is renowned for its ability to deliver high-quality traffic with a focus on scale.
Targeting Capabilities
7Search PPC:
7Search PPC offers highly targeted advertising options that can help gambling advertisers reach users who are actively searching for related content. For gambling advertisers, this is a key advantage because users who are already searching for gambling-related terms are more likely to convert. With keyword-based targeting, advertisers can bid on specific search queries relevant to their gambling offerings, ensuring that they reach individuals with high purchase intent.
Additionally, 7Search PPC offers geo-targeting options, which can be particularly useful for gambling advertisers looking to focus on specific regions or countries with favorable gambling regulations.
PropellerAds:
PropellerAds excels at delivering large-scale reach and offers a variety of targeting methods such as device type, operating system, location, interests, and user behavior. One of the unique features of PropellerAds is its ability to target users through push notifications and pop-unders, which are disruptive ad formats that are highly effective in capturing user attention.
For gambling advertisers, PropellerAds provides advanced targeting options, but it doesn’t rely solely on intent-based targeting like 7Search PPC. Instead, PropellerAds focuses on reaching users based on their demographics and browsing behavior, which allows for a more broad yet scalable approach to advertising.
Ad Formats
7Search PPC:
7Search PPC mainly offers text-based ads that appear within search results. These ads are simple but effective for capturing intent-driven traffic. Since users are actively searching for relevant gambling keywords, text ads on 7Search PPC are often the most effective way to engage potential customers. While 7Search PPC does offer display advertising options, its core strength lies in search ads, which align well with the needs of gambling advertisers.
PropellerAds:
PropellerAds offers a wide array of ad formats, which include:
- Push Notifications: These appear on a user’s desktop or mobile device as notifications and have high visibility.
- Pop-unders: These open a new browser window underneath the current one, ensuring that users see the ad after they close the primary window.
- Display Banners: These are more traditional, image-based ads that can be placed on websites.
- Native Ads: These ads blend seamlessly with the content on a website, making them less intrusive and more engaging.
For gambling advertisers, the variety of ad formats on PropellerAds is a significant advantage, as it allows for greater flexibility in delivering engaging and creative ad campaigns. Additionally, PropellerAds’ less intrusive ad formats like native ads and push notifications can help avoid ad fatigue and provide users with a less disruptive experience.
Traffic Quality
7Search PPC:
The quality of traffic on 7Search PPC is generally high, especially because users are actively searching for gambling-related keywords. This search intent means that advertisers are likely to get traffic from individuals who are already interested in gambling and may be more inclined to convert. However, since 7Search PPC is a pay-per-click platform, it’s important for advertisers to carefully manage their bidding strategy to avoid overspending on low-converting keywords.
PropellerAds:
PropellerAds offers a wide range of traffic sources, which means advertisers can access both high- and low-quality traffic. However, PropellerAds’ global reach and sophisticated targeting options help ensure that gambling ads are shown to users who are more likely to convert. The platform’s traffic is usually reliable, though advertisers need to continuously monitor campaign performance and adjust targeting settings to avoid paying for non-converting users.
Compliance and Regulation
7Search PPC:
Compliance is a critical aspect of gambling advertising. 7Search PPC has a relatively strict approval process and often requires advertisers to comply with regional gambling regulations. Some countries have very specific rules governing gambling ads, and 7Search PPC’s targeting options enable advertisers to focus on countries where gambling is either legal or less restricted.
PropellerAds:
PropellerAds is similarly vigilant about compliance, ensuring that advertisers adhere to regional laws, including those surrounding gambling advertisements. PropellerAds also supports both legal and regulated gambling markets, but gambling ads may be subject to stricter scrutiny depending on the country. The platform offers support to ensure that advertisers follow the right legal guidelines.
Cost and ROI
7Search PPC:
7Search PPC operates on a CPC (cost-per-click) model, where advertisers only pay when users click on their ads. Since this platform is more focused on intent-driven search traffic, the return on investment (ROI) can be significant if the ads are optimized effectively. Advertisers can start with smaller budgets and scale up as they see positive results. However, the cost per click can vary significantly depending on the competitiveness of the keywords being targeted.
PropellerAds:
PropellerAds operates on a CPM (cost-per-mille, or cost per 1,000 impressions) and CPC basis, providing a more flexible approach to budgeting. With PropellerAds, gambling advertisers can scale up their campaigns based on the type of ad format they choose, such as pop-unders or push notifications. The platform’s flexibility in cost models allows advertisers to experiment and optimize campaigns for the best possible ROI.
Which Platform is Best for Gambling Advertising?
Both 7Search PPC and PropellerAds offer distinct advantages for gambling advertisers. 7Search PPC is best suited for advertisers who are looking for highly targeted, search-intent traffic with high conversion potential. It’s particularly effective if you’re focused on acquiring users who are actively searching for gambling-related services or products.
On the other hand, PropellerAds is ideal for advertisers looking for large-scale reach with the flexibility to use various ad formats. Its push notifications and pop-unders are highly effective for capturing attention and delivering large volumes of impressions, making it a good option for advertisers who are interested in scaling their campaigns quickly and efficiently.
In conclusion, the choice between 7Search PPC and PropellerAds depends on the specific needs of the gambling advertiser. If you’re focused on high-quality, intent-driven traffic, 7Search PPC may be the best choice. However, if you’re looking for a broader reach and scalable advertising solutions, PropellerAds offers more versatile options that can be tailored to a variety of campaign objectives.
