For most individuals, SEO, or search engine optimization, is creating relevant content and ensuring that it is optimized with relevant keywords. However, to help your website rank higher in search engine results, several additional factors must also be taken into account. It’s important to realize that SEO involves more than just creating content and loading it with relevant keywords. Another one of these crucial components is the logo for your website. Your company’s logo can appear less important to you because of the limited screen space, but it can dramatically increase your website’s search visibility when used properly.
Most companies prefer designing their business’s logo from logo design services. But why? Because it’s a crucial element that helps you promote your business. We have seen some most attractive yet simplistic logos ranging from Nike’s sporty logo to Twitter’s blue bird, and to be honest, they are fantastic. However, you might face challenges in designing an ideal logo for your business. But once you have your logo ready to represent your business, you must stick to it and use it to raise awareness of your business.
When you stick with one logo, customers can identify your company by looking at it. But to get this kind of widespread recognition for your logo, you must ensure that the graphic design services you hire create your logos with multiple formats and dimensions. Why? Because you will be using it on various platforms like your website, social media handles, Google business profiles, etc.
So, to help you optimize your business logo for better search visibility, let’s look at some significant ways to help you take your business exposure to the next level. So, let’s start:
How To Improve Your Search Engine Visibility With Your Business Logos?
Local companies frequently look for well-designed technical strategies to boost their SEO game. However, optimizing the website’s logo is one of the most amazing and simple techniques. Whether you have designed your logo by yourself or hired graphic design services, using this strategy will significantly help you stand out from your competitors because very few businesses are aware of it. So, how to optimize your business logo for better search engine visibility on Google? Here are some fantastic suggestions:
Choosing The Best File Format For Your Logo
The majority of WordPress-powered websites use CSS/DIV image substitutes. They speed up the loading process for your website. Although the shift is barely noticeable, it might impact how well your website ranks in search engines. Your website ranking will increase if you can reduce the loading time by even a second. Google rewards websites with faster page loading speeds with higher rankings.
These encodings, however, do not support the Schema markup or ALT property. Because these formats don’t have efficient photo coding structures, using IMG format is recommended. And this advice is especially for new companies creating new websites because it will assist them in significantly improving their search engine rankings.
Utilizing ALT Tags With Relevant Keywords
One of the most critical ways to attach text to an image is by using the ALT tag. Search engines are constantly improving, so they can now understand a page’s content much better. However, the ALT attribute technique still delivers outstanding results by giving the right signals to the crawlers. This attribute provides access to keywords that the algorithms have not yet revealed and helps better understand an image.
The keywords relevant to your business are best to include in the ALT text. Your ranking will be higher the more specific the keywords you use. However, there are plenty of tools in the market for this. These tools assist you in locating the appropriate keywords and enable you to perform website audits, which evaluate the website’s images and make recommendations for improving the logo.
Using The Most Suitable File Name
If you have designed your logo with logo design services, they will upload it with a simple file name, i.e., logo.png. However, that’s not the case with search engine specialists. Instead, they will ensure that the logo’s file contains a brand name or keyword.
You might think including brand names and relevant keywords as file names is unimportant. But in reality, it is crucial. According to SEO professionals, choosing the most appropriate file name for your logo is essential before uploading it to your website. This strategy helps search engine crawlers know about the image’s content. Moreover, the file name associates the logo with the business, which ups the value of search engine optimization and raises the website’s ranking even further.
Consider Including A Title Attribute
To optimize your company’s logo to get the best results, your logo must be linked to the website’s home page. You will need to create a redirect link to your website. Moreover, you can also perform further optimization by adding a title attribute to your IMG tag. However, if the ALT property is already included in your IMG tag, it is recommended to add a title attribute to your link. But make sure that the ALT text and the title are identical.
Some Bonus Advice For Optimizing Logos
Some logos are made entirely of transparent and white space. Since Google’s website design features white backgrounds, it presents a hurdle because these logos require colored backgrounds to be visible. Because the image is invisible, when you try to tag a white and transparent photo as your logo, Google doesn’t use it in the knowledge graph. To prevent this, ask the logo design services you hired to include some colors in your logo background.
Moreover, Google and many other search engines focus on extracting the metadata from the image’s EXIF data. Therefore, you can raise your website’s ranking by optimizing the image’s EXIF data and including geo-tags for search engines. To maintain consistency, you can use the same picture on your social media platforms. Doing this will strengthen the image you use to represent your business in search engines.
Conclusion
After putting enough time and effort into developing the logo with graphic design services and putting these strategies into place, you must ensure that website visitors enjoy their time there. Although a site’s appearance and usability are essential for user experience, maintaining your site’s functionality is of the utmost significance. You will notice excellent visibility results when you combine logo optimization with a sound SEO strategy.
