For a mortgage website to be successful, it must function. Apart from utility, aesthetics also plays a significant role. The main goal of mortgage website design is to manipulate visual elements in order to attract dependable new customers. A mortgage website’s graphic elements need to show that the company’s owner is trustworthy, credible, and guarantees a simple house loan application process. The greatest mortgage websites with cutting-edge designs can increase lead conversion rates overall, which will enable the company to close more loans. Let’s examine some of the main features of contemporary mortgage website designs in more detail.
Things to consider for designs for mortgage websites
- The finest websites for mortgages have to be conversion engines. This calls for having a loan comparison tool, user-friendly navigation, and obvious CTA buttons.
- Organic traffic can be greatly enhanced by content marketing. Consistently posting pertinent blogs and client endorsements will increase the legitimacy of the mortgage industry.
- In order to guarantee mobile responsiveness, the mortgage website needs to be easy to use. No matter the device, responsive design ensures that your website is easily accessible.
- Your mortgage website needs to use SEO. When it comes to URLs, meta-tags, and writing material that is optimized for keywords, SEO is crucial. Ensure that the design you select considers search engine optimization.
- The website’s design needs to mimic local search engine optimization, which means it needs to use the language of your neighborhood.
Book a demo from us to get assistance on how to enhance your mortgage website.
Qualities of top modern designs for mortgage websites
It will be easier for you to select the best design if you are aware of the qualities of the best contemporary mortgage websites. A section outlining some of these crucial attributes is as follows:
i. Speed:
Speed is crucial when it comes to the user experience of a mortgage website’s design. A website that loads quickly has lower bounce rates and keeps users on the page longer. Thus, it increases the conversion rate, which in turn helps the mortgage industry make more money. As a result, optimizing page performance is an essential component of designing a mortgage website.
ii. Video engagement:
Including videos in the layout of your website increases user engagement. Explaining mortgage-related subjects can aid visitors in comprehending the settings. With this information, customers can now decide if they want to move further with your mortgage online offering. A bit of multimedia engagement can be added to the design of your mortgage website by incorporating videos. For this reason, it helps your search engine ranking.
iii. Testimonials:
It is vital to add testimonials within the design of your mortgage website. They serve as social proof and serve as a friendly comment section for satisfied customers. If your website design showcases testimonials throughout then it can have a maximum impact.
iv. UX/UI best practices:
Mortgage websites need to be designed with distinctive value propositions in mind. Here’s when following UX/UI best practices becomes important. Utilize state-of-the-art UX/UI features to make sure that your mortgage website looks engaging and makes a good first impression on visitors. Additionally, to engage visitors and answer their questions, you can incorporate resources like mortgage calculators into the design of your website. Your static website can become a dynamic resource that keeps users on it longer if you follow UX/UI best practices. If you’ve decided to improve the effectiveness of your mortgage website, request a demo from us.
v. Header Navigation
The header navigation is the most important part of any mortgage website design. In order to go to the next level, it needs to concentrate on navigating the top of the funnel. A good mortgage website usually places more emphasis on “View Current Rates” or “Get A Quote” than “Apply Now.” The quality of lead conversion is thus improved by such header navigations.
vi. Hero Section
When a user initially starts scrolling, the section is located over the fold of the homepage and beneath the navigation. It is the most important part of any mortgage website, as the name would imply. Since it is a house’s front door, neither its functioning nor its design may be compromised. Keep in mind that the conversion rate of your website can be significantly impacted by the hero section. To improve the effectiveness and visual attractiveness of the hero section, adhere to guidelines such as minimizing grammatical errors, optimizing for mobile devices, and employing a minimal word count. Get comprehensive help on improving the design of your mortgage website by requesting a demo from us.
vii. Live Mortgage Rates
Over the last few years, there has been a shift in the demands of consumers. These days, everything is done online, so transactional human intervention is not necessary. Following their first interaction with a loan officer, the customer wants to do independent research on rates and possibilities. Therefore, live mortgage rates must be incorporated into the design of your mortgage website.
Customers browse mortgage websites to see what services are available and at what rates. Maintaining the leads’ frequent visits to your website is crucial once you have attracted them to it. Adding live rates to your contemporary mortgage website will make it more compelling for visitors to return.
Conclusion:
Examining a plethora of mortgage website designs highlights the significance of integrating the best one for your website. Not only can a well-designed website be visually appealing, but it also helps with lead creation and SEO. Furthermore, best mortgage websites should have a current design that balances user-friendly navigation, adaptable layouts, and secure browsing. If you want to increase lead generation and website effectiveness for your mortgage business, schedule a demo with us. Read More:
Author: Lead Pops
In the mortgage business, there are several different conversion opportunities you'll need to pay close attention to if you want to optimize your marketing ROI and cost per funded loan. That's why rebel iQ created the first and only conversion-focused digital marketing platform in the mortgage industry. Our expertise is in developing end-to-end, compliant, secure, and effective digital customer acquisition solutions for mortgage originators + their referral partners. We'll work with you and your team to create a customized, future-proof growth plan and implement systems designed to help you close more loans through both consumer direct and B2B referral channels.
