With the nature of every emerging field, especially e-commerce, in this case, it is evident that SEO needs constant updates. Still, there are other parameters to know, and to know them, one must ensure that they have the right SEO reporting tools. These tools enable you to assess the traffic on your website, control the ranking of your keywords, and analyze your strengths and weaknesses.
In this article, we will focus on the seven best SEO reporting tools for e-commerce, which will ensure that you maximize your SEO spend. Connecting the invoicing system to your e-commerce site will also ease the process of doing business and better manage finances.
For e-commerce sites, the web development tool Screaming Frog will help target and solve technical SEO issues on the site. On the other hand, Google Search Console will ensure the proper design of the web mkplandscapes.com and its responsiveness.
Best SEO Reporting Tools for E-commerce Businesses
For e-commerce companies, basic SEO tools include Google Analytics and Google Search Console for traffic and keyword analysis, while advanced SEO tools include Semrush and ahrefs for keyword tracking, competitor analysis, and backlink checks. Moz Pro offers keyword research and site crawl tools; Screaming Frog allows for discovering technical SEO issues. Two of the five tools – Databox and AgencyAnalytics offer customizable dashboards and auto-generated reports to combine data from various sources to simplify SEO tracking and reporting for e-commerce businesses.
1. Google Analytics
In particular, Google Analytics is one of the most essential tools for creating SEO reports in e-commerce. Web analytics can be used for free and allows obtaining detailed information about traffic and users’ activities and conversions on the website. In e-commerce, a feature like “e-commerce tracking” provides information about transactions, revenue, and average order value, providing insights into specific revenues generated through SEO efforts.
Key Features:
- Real-time traffic insights
- Conversion tracking of e-commerce
- Audience segmentation
- Behavior flow reports
Best For: Analyzing user activity and assessing direct causality between changes in SEO and sales.
2. Google Search Console
Google Search Console is a free tool that provides a lot of information about your website on search engine results. It tracks keyword positions, CTR, and indexation issues, making SEMrush an indispensable tool for working on the SEO of any e-commerce project.
Keyword performance tracking
Key Features:
- Search presence insights
- Mobile usability reporting
- Index coverage reports
Best For: Tracking trends from organic search and troubleshooting technical issues related to SEO.
3. SEMrush
This tool is an SEO tool that offers a comprehensive suite of solutions for e-commerce-related concerns. Keyword ranking, competitor analysis, and backlinks are some of the things that can facilitate its SEO reporting. SEMrush also has specific unique features available, including features that enable users to analyze Amazon product listings.
Key Features:
- Keyword tracking deserves great attention
- Competitive analysis
- Backlink auditing
- E-commerce-specific reporting
Best For: Entrepreneurs managing e-commerce businesses who need a powerful tool for SEO analysis and detailed data on competitors.
4. Ahrefs
While Ahrefs is renowned for its backlink index, a comprehensive report on backlinks is its specialty besides the general report on SEO. For e-commerce shops, Ahrefs is helpful in keyword monitoring, competitors’ analysis, and backlink opportunities discovering. The site audit feature is useful in identifying any SEO problem that may be causing you to rank lower.
Key Features:
- Backlink analysis
- Rank tracking
- Competitor insights
- Site audits
Best For: E-commerce companies pay special attention to creating and sustaining good backlink profiles.
5. Moz Pro
Technically, Moz Pro is a leading SEO tool used for professional reporting. Keyword ranking, site audit, and optimization of the on-page SEO are some of the things that are easily monitored using SEO Powersuite. I particularly like Moz’s keyword explorer feature because it focuses on identifying what keywords are profitable for e-commerce businesses and how they will behave over time.
Key Features:
- Keyword tracking
- Recommended on-site SEO tips
- SEO audits
- Link Analysis
Best For: Internet companies require an effective SEO solution that incorporates keyword data analysis in particular.
6. Screaming Frog
As you know, Screaming Frog is an SEO crawling app that audits a website and detects technical SEO issues. For e-commerce, it is especially useful for mapping large websites and defining problems, such as broken links, duplicate content, and missing metadata that can affect your search engine position.
Key Features:
- Crawling large websites
- Detecting technical SEO issues
- Duplicate content analysis
Best For: Large catalog e-commerce sites that need some tools to identify technical SEO issues.
7. Databox
Databox is a unique app that enables you to integrate multiple tools—such as Google Analytics, SEMrush, or Ahrefs—into one personalized dashboard. It is very helpful for e-commerce companies, as it collects all the important SEO and traffic data along with sales figures in one report.
Key Features:
- Customizable SEO dashboard
- Integration with multiple tools
- Real-time data tracking
- Automated SEO reporting
Best For: Companies that conduct their business online need better reporting across multiple channels in real time.
8. Serpstat
Like many other SEO tools, Serpstat offers keyword research, competitor analysis, and backlink checks. It provides Amazon SEO consultants with specialized SEO reports that can boost organic presence and increase online store sales. Its site audit tool enables you to know any issues on the site, which can prevent one’s site from ranking.
Key Features:
- Keyword research and tracking
- Backlink monitoring
- SEO audit
- Competitive analysis
Best For: Small to medium-sized e-commerce businesses especially those who design and build websites on Shopify.
9. AgencyAnalytics
AgencyAnalytics is a client reporting tool built just for agencies, but it’s perfect for e-commerce companies that work with multiple domains or products. Hootsuite is fully compatible with other SEO tools like Google Analytics, Google Search Console, and SEMrush; you can white label your reports, which consolidates all your SEO data in one place.
- Multi-platform integration
- White-label SEO reports
- Custom dashboards
- Automated report scheduling
Best For: E-commerce companies need highly automated SEO reports across multiple websites.
Conclusion
In short, proper SEO reporting software is imperative for online businesses seeking to track progress and improve rankings to remain competitive. Yousef and Google Spider, among others, provide solutions to technical SEO problems and ways to enhance the website’s performance and users’ experience. When such systems are used, and an Amazon expert consultant is employed, a business can effectively use the information, upgrade its search engine optimization mechanisms, increase traffic and sales, and, most importantly, sustain the e-commerce business over time.
Fortunately, there are quality SEO reporting tools that e-commerce companies can use to monitor performance, rank, and fine-tune their approach to increase sales. Given the variety of business needs, there are many solutions available, from completely free tools like Google Analytics and Google Search Console to advanced platforms like SEMrush, Ahrefs, and Moz Pro. When optimizing eCommerce SEO, you’ll want to use tools that will assist you in making informed decisions that will help you grow your business.
Author: Deepika Shrivastav
My name is Deepika Shrivastav, and I specialize in creating compelling e-commerce content that drives sales. I have a proven track record of creating engaging and optimized content, from product descriptions and blog posts to email campaigns and social media captions. My expertise in Amazon SEO and keyword research ensures that my content informs and converts.
