India Bottled Water Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 13.10% (2024-2032)
The rising adoption of bottled water due to rapid urbanization is contributing to the market growth in India. According to the latest report by IMARC Group, The India bottled water market size is projected to exhibit a growth rate (CAGR) of 13.10% during 2024-2032.
India Bottled Water Industry Trends and Drivers:
There is an increase in the demand for convenient and safe drinking water solutions among individuals. Additionally, the rising health awareness among individuals in the country is impelling the market growth. Consumers are becoming more conscious about the health benefits of purified water and are increasingly opting for bottled water over potentially unsafe tap water. This shift is propelled by concerns over waterborne diseases and pollution, leading to preferences for brands that guarantee quality and safety through rigorous purification processes. Apart from this, the growing demand for bottled water due to the thriving hospitality and tourism sector in India is offering a favorable market outlook. The increasing number of hotels, cafes, clubs, pubs, restaurants, and other food service establishments is contributing to the market growth in the country.
In line with this, the expansion of retail channels, including modern trade formats like supermarkets and convenience stores, facilitates easier access to bottled water. These stores provide a comprehensive range of bottled water brands, offering consumers a variety of options to choose from based on their preferences for brand and type of water like mineral, spring, and purified. This extensive selection in one location allows consumers to easily compare products, select their preferred brand, and make informed purchasing decisions. Moreover, modern trade formats often leverage promotional strategies, such as discounts, bulk offers, and loyalty programs, to attract a wider consumer base. These promotions make bottled water more affordable and appealing, encouraging higher consumption. The use of attractive packaging and well-designed displays also enhances the visibility of bottled water products. Furthermore, companies are investing in brand promotion, focusing on factors, such as purity, taste, and the health benefits of their products to attract individuals. This branding effort helps differentiate products in a competitive market and appeals to health-conscious consumers.
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India Bottled Water Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Still
- Carbonated
- Flavored
- Mineral
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Direct Sales
- On-Trade
- Others
Regional Insights:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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Author: Kishan Kumar
I am market analyst and I post article about market reports based on thorough research and analysis that drives current market growth and trends.
