The design of the custom box has the power to influence buyers. The choice of color in the outer print can evoke specific emotions in users. This is one of the reasons why these boxes have taken over the industry, as standard packaging can’t provide such features. Custom cereal boxes are no different in this regard, as they can be printed with any color shade, text, or visuals.
Like general bespoke packaging, the design of a cereal box can influence breakfast choices in buyers, and it can help brands attract their specific target market. There are a lot of things that businesses have to consider when designing the box that gives the aforementioned result. With that in mind, we will discuss several key aspects of cereal box design that influence buyers’ choices.
Key Design Aspects for Custom Cereal Boxes
We know that custom packaging in general can be modified in any way a business wants. They can make it in any shape or size to perfectly fit their products, or use any color or finish to print on it. This flexibility in design is what mainly sets them apart from traditional boxes. The outer print of custom boxes, in particular, is an important aspect; it introduces the brand before the buyer touches the box and even influences their choice. The following are some of the aspects that you should keep in mind when you design your cereal box:
Visual Appeal
As stated, the design of the packaging is the first introduction of the brand to the buyer without making physical contact. The visual appeal of the box is a critical factor in the overall design, as it can convince the buyer to pick up your cereal from a crowded retail shelf. But how can a business ensure that the design of its cereal packaging will attract customers? To answer this question, we have to look at the effect of colors, graphics, and brand identity.
Color
The choice of the color is important in the design of the packaging. It can evoke emotions in buyers to influence their preferences. Aside from persuading the customers, the right shade grabs their attention even if the aisle is filled with other brands of cereal. To give an example, we often see yellow and orange used for cereal packaging. This is because these are associated with happiness and energy, making the buyer think that the cereal inside will provide ample energy to start the day.
On top of that, firms can create color contrast to make specific design elements pop, like logos or health claims. This allows for the important information to stand out and can be read easily even from a distance.
Graphics
The choice of design that brands choose to print on the cereal box will make or break the deal. They play an important role in how the buyer perceives the product. To make sure the customer knows that your cereal is nutritious and makes it look appealing, you can use high-quality pictures of the cereal with milk, fruits, and other ingredients. It will not only make your breakfast product look appealing but will also entice the buyers into envisioning the cereal as their breakfast. Such graphics as part of the outer print of the packaging will increase the chances of making a sale.
Branding Consistency
To let the buyer know your label is important, as it fosters brand loyalty. To that effect, businesses should print their logos on the cereal box. However, they can’t just slap it on the packaging and call it a day. These elements should blend with the rest of the design. Using branding elements as part of the outer print creates instant recognition among buyers. This helps them associate their previous experience with your product, and repeat purchases can be expected.
Material Choice
The material used to make the box has a profound effect on how the cereal is perceived. You can create some of the most eye-catching designs, but it won’t matter much when the buyer picks up the box and it is made of low-quality materials. This is why brands must use quality materials like cardboard or Kraft paper to make their cereal packaging. Both are sturdy materials that make cereal boxes durable, which keep the cereal from external factors like water or heat and allow them to maintain their pristine presentation for a long time.
However, with the growing concerns for sustainability due to global warming, buyers prefer to purchase from brands that take sustainability into account when making their products. To attract these eco-conscious folks, they can use recycled or biodegradable materials for their cereal packaging. Using the tailored nature of these boxes, they can proudly display their devotion to green initiatives by printing it on the boxes. This will let the buyer know that your brand cares about the environment and can lead to a boost in sales.
Target Audience
Grasping the nuances of your target market is crucial when designing cereal boxes. It’s about connecting with the right people, not just slapping on some graphics.
Kids? They want bold colors, fun characters, and illustrations that pop. Think Tony the Tiger, he’s a familiar face. Add some games or puzzles, and suddenly the box is a plaything.
Parents, on the other hand, have a different preference. They care about health, so the packaging needs to scream nutrition. Whole grains and low sugar, these things need to be front and center. Clarity is key, they want to make informed choices. Big family sizes and price deals catch the eye of those on a budget.
And let’s not forget the health enthusiasts. They gravitate toward packages that emphasize clean ingredients and straightforward nutrition facts. Minimalism reigns here, like earthy tones and simple designs. Recipe suggestions? A smart touch that shows how versatile the cereal can be.
Conclusion
There you have it; these are the key aspects that brands need to keep in mind for their cereal box design. From the choice of color to the material used, every detail of the design matters when it comes to attracting buyers and boosting sales. If you think these tips might be difficult to follow, then let CPP Boxes help you. They offer free design support, and their analysts are available all day round. On top of that, they also offer free shipping, and their minimum order requirement is 100 units.
