Google is the most popular search engine and is used everyday, so imagining our lives without them is almost impossible. They provide us with quick information for questions we need the answers to, including how to do simple tasks that will save us time. Many jobs require the use of search engines on a regular basis and we will all use it at least once a day while at home. It has most of the information that we will ever need.
Artificial intelligence has reached unprecedented levels of sophistication, as technologies are evolving at a faster and more rapid pace. More intuitive data will be available to us and search engines could have an even greater impact on our lives, which makes the future of search engines exciting.
Continue reading to find out what the future holds for search engines and much they are going to change within the next decade.
Today’s Search Engines
We must assess search engines’ current situation before exploring their future. The current search engines save hours of scrolling and clicking through websites, as they help us find the information they need through algorithms. Several factors are taken into consideration with these algorithms, such as keywords, links, content, relevance and page popularity.
Companies can currently get their websites to rank higher on search engines results pages by optimising their website in favour of these algorithms. Red Cow Media is a digital marketing agency that can increase rankings of any website around the world.
Future Search Engines
Smarter, faster and more intuitive; that’s the future of search engines. Understanding more natural language queries, rather than solely taking into account keywords, will make search engines more like a human in response and give you a more logical set of results. This means that users can ask more complex questions and still get excellent answers.
Better local results will also be improved dramatically in the future of search engines. For example, if you need SEO in Manchester, you could type in “best SEO Manchester” into the search bar and it will enhance the search results for that geographical area.
Search engines of the future will be able to learn from a user’s search history and preferences to provide more personalised results. If you regularly search for male hair products you will eventually only have to search hair products to get results for men.
Future of AI in Search Results
Artificial Intelligence will primarily affect search engines through natural language processing (NLP). Computers can comprehend and interpret human language. As a result, search engines will be able to comprehend more complex queries and deliver more precise results.
AI-powered search engines will also be able to enhance their search algorithms. Computers are able to learn from data and gradually become more efficient thanks to machine learning. This means that future search engines can adjust their search results based on user behaviour.
Conclusion
The next 10 years of search engine development will be fascinating with the potential to revolutionise how we receive information on Google and other search platforms. We can expect search engines to become more advanced as technology continues to be created that changes the digital landscape. You will soon be able to find the answer to any query you can imagine, no matter how obscure.
