There has been a prominent evolution in the mortgage marketing industry. Myriad factors lead to this change. Digital marketing has now become so prevalent that mortgage companies find it inevitable to stay ahead of their competitors to ensure success in this industry. It has become quite essential for them to enhance the ROI of their mortgage Marketing Website. They adopt various cutting-edge marketing strategies that they deem effective for boosting the ROI of their mortgage websites. If you are a mortgage owner and confused about how to boost the ROI of your mortgage marketing website then the present article helps you. Before comprehensively understanding these details, first let’s learn the significance of boosting ROI for any mortgage website.
Why is ROI significant for a mortgage website?
ROI metric assesses the usefulness and productivity of all those mortgage marketing activities you take on. It calculates the return acquired from the investment being made in diverse marketing initiatives. Especially for mortgage brokers, a positive ROI depicts that their marketing initiatives and efforts effectively contribute to revenue generation, business growth, and client acquisition.
Henceforth, it has become inevitable to assess the ROI of all those marketing activities your mortgage website undertakes. Consequently, it becomes streamlined to make an informed decision on where to allocate the resources. Book a demo from us to get more details on how to enhance ROI for your mortgage websites.
Efficient ways to enhance your mortgage website
Evaluate email newsletter campaigns
When the matter comes to getting return customers and attracting new customers, email newsletters play a vital role. They are quite effective when you want to stay in touch with your past clients, as well as, nurture leads. Considering a few metrics helps you to determine the ROI of your mortgage marketing website.
One of the most essential metrics is the Open Rate. It measures the number of recipients who opened your email. Generally, a high open rate suggests that your content and subject lines are fascinating and appealing. Click-through rate (CTR) is another important metric to consider in the context of boosting ROI. It measures the percentage of recipients who have clicked on the links in your email. Typically, a high CTR indicates that your content is adequately compelling and competent enough to get engagement.
Third important metric is the Conversion Rate. It denotes the percentage of recipients who acted by clicking on your email. The actions can be filling up a contact form or requesting to get more information.
If you successfully track these metrics and also compare them against the costs linked with the digital marketing services then you can effectively determine your email newsletter’s ROI. Subsequently, you can focus on effective tactics to further reinforce the ROI for your optimized mortgage website.
Create landing pages for mortgage offerings
The heart of a mortgage marketing website is its landing pages. A landing page is required for each mortgage product you offer. For example, suppose your mortgage marketing business provides FHA loans, conventional loans, VA loans, etc. Make sure to prepare a landing page for each of these loan products. You also need to prepare landing pages for mortgage calculators, reviews by customers, and blogs.
Using keywords will help you to optimize every landing page on your mortgage website. This optimization will result in easy discoverability of your website on Google searches. Let’s comprehend this with an example. Suppose, you wish to bring in an audience to search for FHA loans. In that case, you will have to incorporate that term and related synonyms within the copy of your web pages. Also, you need to put the required CTAs on each landing page that help the audience contact your service. Request a demo from us to learn more about creating landing pages for maximizing ROI Mortgage Website Design
Engaging homepage design
One of the most vital aspects of boosting ROI and enhancing your mortgage website is focusing on the mortgage website design. This is because your mortgage marketing website’s homepage design will leave either a positive or negative user experience. To enrich this design, you can showcase your statement that demonstrates your expertise, your services, and other key details that help visitors to have a call to action.
Make sure that the mortgage website’s homepage contains all the menu items that direct the visitor to other parts of your mortgage website. These parts can be reviews, loan product pages, contact info, home purchase/refinance guides, and more.
Mobile optimization
Nearly half of the traffic to a website can come from mobile devices. The growing use of mobile devices when the need arises to search and obtain mortgage services has made it inescapable for mortgage websites to improve mobile optimization. If your mortgage website appears like a desktop website on your mobile device then it is not optimized.
Generally, a mobile-optimized mortgage website is one redesigned effectively to convey a simple layout and navigation. The mobile users searching for your service need not take extra hard work to bookmark the website and then remember to retrieve it later on a desktop device. You can book a demo from us to understand the significance of enhancing your mortgage website design for maximizing ROI.
Common mistakes to avoid when enhancing your mortgage website
If you are working on enhancing your mortgage website, make sure to avoid these mistakes.
If you perceive increased spam submissions then your mortgage website is a target of the spambots. So, in that case, you need to switch to progressive forms that discard the spambots and make it easier to submit information for visitors.
Make sure to keep your website design clean and easy to navigate, otherwise, visitors can’t stay on it for longer.
To ensure an optimized mortgage website, make sure your positioning statement lies prominently on your homepage, followed by a convincing CTA button.
Conclusion:
These efficient ways pave the path to successfully enhancing your mortgage website for maximum ROI. Any mortgage websites can adopt any or all of these ways to find positive changes in their website’s effectiveness and ultimately get more profits. Book a demo from us to get more insights on strategies to adopt to enhance your mortgage website.
Author: Lead Pops
In the mortgage business, there are several different conversion opportunities you'll need to pay close attention to if you want to optimize your marketing ROI and cost per funded loan. That's why rebel iQ created the first and only conversion-focused digital marketing platform in the mortgage industry. Our expertise is in developing end-to-end, compliant, secure, and effective digital customer acquisition solutions for mortgage originators + their referral partners. We'll work with you and your team to create a customized, future-proof growth plan and implement systems designed to help you close more loans through both consumer direct and B2B referral channels.
