How much will a PPC Sydney campaign cost me? This is one of the biggest questions we hear, and we’re going to go over the costs involved. We’ll look at the cost of flat-rate vs. bid-based campaigns, remarketing ads, and more. This can be overwhelming, but we’ll cover each of these costs in detail below. Hopefully this helps answer some of your burning questions about this advertising channel.

Average cost of a PPC campaign

If you’re considering running your own PPC campaign, there are several factors that will determine the cost. The cost of launching your campaign will be front-end heavy, and should include any setup costs. You may be able to charge a high one-time launch fee to launch the campaign, or you can opt to waive the initial cost. If you have a small marketing team, you might want to consider a lower up-front fee and an ongoing monthly or quarterly fee. This way, you can mitigate risk and get started with PPC management.

The cost per click will vary depending on the industry you’re in. In highly competitive fields, you may pay several hundred dollars per click, but in low-competitive industries, you may only pay a few cents. The average cost of a PPC campaign is approximately $9,000-$10,000 per month, or $108,000-$120K a year. However, the cost per lead will vary by industry, platform, and ad strategy.

Cost of remarketing ads

The cost of remarketing ads in a PPA campaign varies based on industry, but on average they will cost between $0.66 and $1.23 per click. Remarketing ads use Google’s display and search network to reach your targeted audience. It’s best to work with a skilled agency that understands the intricacies of the industry, researches the competition, and studies the search habits of your target audience.

Remarketing ads can help you keep your brand top-of-mind, increasing the likelihood of a future purchase. Recent studies have shown that 30% of consumers respond positively to retargeted ads, which means that your ad can reach more prospective customers and save you money in the long run. Remarketing ads can be as low as $0.25 to $0.60 per click compared to $2-$3 for PPC Management search ads.

Cost of flat-rate model

A flat-rate model is a common model for pay-per-click advertising. Here, the advertiser agrees to pay a fixed amount for every click. The publisher maintains a rate card that lists the amount of money paid for each click. This cost varies depending on the content and competition level of the website. The flat-rate model is most popular with price comparison sites. It’s best to avoid flat-rate models.

Another pricing model is the cost-per-lead model. With this, you will only pay for qualified leads, and there is no need to worry about overspending on unqualified leads. This type of pricing model also values quantity over quality, and it’s important to remember that unqualified leads saturate resources and reduce ROI. Another common model is based on milestones. Your agency will be paid for qualified leads, a lower cost-per-acquisition, and an increased click-through rate. If you want to maximize ROI, you’ll need to set specific goals.

Cost of bid-based model

The cost of a bid-based model for a PPC campaign can vary depending on the amount of demand for the keyword. For example, if you’re selling antique clocks in Vermont, you can bid on keywords with a higher demand and pay less for each click. However, you will find that your costs will be higher when your keywords are highly competitive. If you’re targeting customers in the same geographical area, it may be better to use a flat rate bid-based model.


A bid-based model for PPC Agency Sydney advertising is extremely competitive, and can vary dramatically in price. Google Ads allows you to set a custom budget. The highest bidder gets the top spot. While you’re creating your ads, remember that a bid-based model means that you have to test them repeatedly to make sure they’re reaching the right people. Another important aspect of a PPC campaign is understanding how different platforms differ. While keywords may work well for one search engine, they may not be as effective on another.


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