Search engine optimization (SEO) is undoubtedly more important these days than ever before. Just consider the following facts from Statista: 71% of mobile searches lead to action within an hour; 80% of consumers use search engines when making purchase decisions; 53% of marketers plan to increase their budget for paid search in the next year. Your business can’t afford to ignore these facts! Let’s see why your business needs SEO in digital marketing and how you can get started today with a Startup Development Company!
The Reasons You Need an Optimized Website
Inbound marketing is one of those new, buzzy things that everyone is talking about. It’s not something you should ignore; it’s just another tactic you can use to attract customers to your brand and business. SEO, or search engine optimization, is a way for companies to pay attention to how their website appears on search engines and make adjustments if needed. If you have an optimized website, your potential customers will find you easier. And don’t forget about social media—it’s all about making people aware of your brand and what services or products you offer them. Followers or subscribers are people who know about your company but aren’t necessarily shopping with you at that moment.
What Is Content Optimization?
When thinking about digital marketing, you probably think of social media, pay-per-click ads, and email newsletters. But there’s another piece of modern digital marketing that many people overlook: content optimization. Put simply, content optimization is a tactic to ensure your company’s content on any given website ranks as high as possible for its target keyword. Not all businesses have large budgets to spend on PPC or lots of time and energy to create engaging tweets. For smaller companies and startups with limited resources, content optimization is an excellent method to grow your customer base without breaking your budget or running yourself ragged every day trying to keep up with social media demands. In addition, studies show that ranking highly on search engines can increase conversion rates by up to 80 percent.
How to Optimize Your Content
Before you dive headfirst into writing, there are a few technical details you should make sure to address. The first is to properly format your post, which means including an appropriate title, a detailed description, and meta tags. Meta tags are keywords that will help search engines understand what your content is about and how it fits within your site’s overall topic or focus. It’s also a good idea to use H1, H2, and H3 titles for each section of your post as well as different links for each linkable word or phrase (H1 = most important, followed by H2 = less important).
Use Visual Content
In 2022, it’s expected that almost 75% of online traffic will be from mobile devices. Additionally, most of that traffic is used to consume visual content. Take advantage of that by making sure your website is optimized for fast load times and scrolling-friendly content—it’ll help you get seen. Text-heavy sites (like a lot of blogs) can struggle with mobile load times due to their use of images, but visuals are great for social media posts (more on that later). If you have access to Photoshop or other design software, you can create slideshows and videos easily and then share them across your other platforms.
Link Building (Internal Links)
Link building is undoubtedly a vital part of any search engine optimization campaign. If you don’t have a plan for internal link building, then you may as well forget about SEO. Build at least three new relevant links to your site on related internal pages every week. For example, if you operate an ice cream store, then consider adding some links back to your site from product-specific or seasonal pages (i.e., holiday flavors). That is only seen once or twice per year. The more consistent and relevant your linking campaign is, the better chance you’ll have at beating out competitors for that coveted position on page one of Google’s search results!
Guest Posts Are the Best Way to Gain Authority
Guest posts are one of, if not THE best way to build your website’s authority. We all know that Google has long held a distrust of websites with thin or non-existent content. This is no secret and most of us do our best to avoid it. What many people don’t realize is that Google also distrusts websites that don’t link out regularly. Linking out builds links, which we all know helps search rankings. But when you dig deeper, you’ll find that links from trusted sources can work wonders for your website (and even your brand). The key to successful guest posting lies not only in picking a great site. But also in strategically incorporating keywords and backlinks within your post—while remaining on the topic of course!
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