Cape Town – In 2007, a vision emerged from the birth of Newmark: to offer a broad spectrum of properties the opportunity to be part of a group that progressively increases its credibility within the hospitality industry while maintaining its unique identity.
With a legacy that spans over a decade, this proud tradition of bringing operational and strategic excellence to its prestigious properties remains. With these insights, the company set out to acquire a significant stake in a successful hotelier in the Portuguese tourism sector. After extensive research and a rigorous long-term growth strategy, Newmark identified a strategic acquisition opportunity in Portugal – a country that ranks ahead of some of Europe’s proven markets in terms of development prospects for investors. The target country is experiencing phenomenal economic growth, with tourism being a key driver of the country’s significant expansion. The acquisition of a stake in
Unlock Boutique Hotels in Portugal required commitment from both parties for success during the two years it took to complete the deal. It was critical to create business and cultural synergies to maximize the value of an acquisition and return that value to stakeholders, while setting an even higher bar for the overall guest experience.
The acquisition in the Portuguese market, particularly the presence in the exciting locations of Porto, Evora, Monchique, Lisbon, Viana do Castelo, Grandola and Amarante, is purposefully aligned with Newmark’s growth strategy. A proud African brand, this is the group’s first acquisition outside of Africa, and it is committed to taking progressive steps to provide an unparalleled experience for all international guests by conveying the essence on which Newmark is built.
Unlock Boutique Hotels is a carefully curated selection of boutique hotels, each offering unique experiences that set the standard for authentic hospitality and cultural richness. This acquisition allows Newmark to bring a fresh perspective to its portfolio and pursue a progressive property development and investment strategy. It allows Newmark to capitalize on its local roots and scale its business to maximize value. With this Portuguese acquisition, Newmark aims to expand its unique portfolio across the Iberian Peninsula, with the immediate goal of increasing the number of hotels in the Iberian Peninsula to more than 30.
Newmark’s ability to create enriching experiences through its portfolio of diverse hotel brands, and Unlock Boutique Hotels’ exemplary collection of Portuguese hotels, will enable both companies to execute their European strategies.
This acquisition provides a strategic opportunity where both companies will leverage their combined expertise in areas such as international sales, marketing, supplier and revenue management. Neil Markovitz, CEO of Newmark Hotels, Reserves, Lodges and Residences, says, “We are overjoyed to announce this strategic acquisition. An abundance of research, strategic thinking, collaboration and operational due diligence has led us to select Portugal as the country that will represent our first step into Europe.
Our European expansion plans are now in full swing, and we are excited about the prospect of optimizing our shared philosophies, networks and supplier partnerships to expand our respective portfolios and maximize value for all stakeholders. In doing so, we aim to redefine our guest experience with new and unique opportunities for differentiation. In addition to providing access to a number of unique properties, this acquisition will also provide guests with economic access to Portugal.
Currently, Newmark is in the process of establishing a Golden Visa Fund for investors looking to invest abroad in unique properties that offer significant returns in Euros, as well as the opportunity to participate in the Portuguese Golden Visa program.
This investment offering provides residency opportunities through lower capital investment, flexibility for investors and significant tax benefits. In addition to Portugal, Newmark has also targeted other high-value, high-growth countries, including the United Kingdom, France and Spain – an upcoming move in line with its European expansion strategy.