Magnum is a Belgian frozen yogurt and company name, at first made and created by Frisco in Aarhus, Denmark, a piece of the Anglo-Dutch association Unilever. It is sold as an element of the Heartbrand line of things, which is moved by Unilever in numerous countries and is open in sticks, tubs and snack. In Greece, the Magnum brand name has been moved by Nestlé beginning around 2005-2006 following its getting of Delta Ice Cream, so Unilever Ice Cream uses the Magic name. Follow mesbrand for additional such articles.



The frozen yogurt alluded to right now as Magnum was made in the last piece of the 1980s by Neil ‘Ned’ Lawrence, particular head of Frisco in Sheffield, UK, a frozen yogurt maker. It was put into creation in the collect season of 1988 and was at first manufactured by Frisco in Sheffield. The principal Magnum (later rebranded as Magnum Classic) involved a thick bar of vanilla frozen yogurt on a stick with a chocolate covering. Since there was no real chocolate that could persevere through temperatures of – 40 °C, a uniquely named chocolate should be made. The main Magnum weighed 86 grams and had a volume of 120 ml. The Aarhus creation line was changed over into lofts, shops and a health local area called “Friskohus” (The Frisco House) after the frozen yogurt association brand. The Frisco brand is at this point used in Denmark.

The association similarly began selling Magnum frozen treats in 1994 and a frozen yogurt sandwich in 2002.

Performer Roger Moore, known for his portrayal of James Bond, extensively affirmed to have thought about the idea for Magnum, regardless of the way that Walls (Ice Cream) denied any data on this, saying it was “a wonderful story”. It is one of the most outstanding ice cream brands.



Starting in 1992, the association added Magnum Almond, Double Chocolate, and White, among various flavors. In 2002, Magnum incorporated milk chocolate into frozen yogurt with its raspberry natural item spin. Minutes were introduced which were decreased down frozen yogurt treats with caramel, chocolate, or hazelnut centers, followed later in the year by “little”, “crunchy” (with almonds), and “light”. Late 2002 saw the farewell of Magnum Intense, a chocolate truffle place covered with frozen yogurt and covered with chocolate, and the limited delivery 7 Deadly Sins series of frozen yogurt, upgraded after the Seven Deadly Sins. Sins in 2005 was followed by a more confined discharge characterization in which each flavor is named after one of the resources: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum Sight.

In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, drew out a limited delivery extent of frozen yogurts known as The Sixties Nine, which included names associated with the sixties: John Lemon, Wood Choc, Jamie Hendrix, Chocwork Orange, Peace Mango, Cinnamon on the Moon, Cheri Guevara, Candy Warhol and Guava Lamp. Buyers who have accumulated nine of these frozen yogurt sticks can send them to get a free Magnum T-shirt. The amazing commonness of the Chalkworks Orange achieved Streets selling it as the “Chocolate Orange” Magnum for a period, when the rest of the span was halted. Moreover, the Peppermint Envy of the Seven Deadly Sins range became “Peppermint” and is at this point available in Australia today.

In 2008, Magnum conveyed new varieties to the UK – Mayen Mystica, a chocolate frozen yogurt Magnum blended in with cinnamon, nutmeg and honey flavors; And Magnum minis are available in an arrangement of flavors.

In 2020, Magnum introduced new varieties Rose Ruby and Salted Caramel. These are conveyed in a tub that has a crackable outer chocolate layer.



Performer Eva Longoria was the embodiment of Magnum in 2008. In 2008, Josh Holloway from Television Lost was picked as Magnum’s most important male delegate in Turkey. Benicio del Toro and Caroline Correa included in a TV commercial for Magnum Gold, composed by Bryan Singer.

In 2021, to stamp the 700th recognition of the death of Dante Alighieri, one more confined form was shipped off including three frozen yogurts, each animated by one of the three cantichés of the Divine Comedy. To praise the celebration, a work was also imparted to the Italian painter Roberto Ferri, who conveyed Il Bacchio di Dante e Beatrice (The Kiss of Dante and Beatrice), in relationship with the Scuderi del Quirinale. The material was displayed at the Palazzo Firenze in Rome.


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