Ever since Google launched its highly anticipated Google+ social media network, entrepreneurs have been patiently twiddling their thumbs waiting for the opportunity to create a profile for their business. Official brand pages are still not offered on Google+, but entrepreneurs can still prepare by can creating a personal account you can more information visit now klibrand.

Google+ is currently the fastest growing social media site with more than 20 million users. Being on board from the beginning will allow you to test the site and familiarize yourself with all the features Google+ offers its users. You’ll get a better understanding of how the site can be integrated into your company’s marketing plan.

Sign up now, your business later

Even though Google+ no longer allows business pages, that doesn’t mean you can’t sign up for an account yourself. After all, you are a representative of your company and it can’t hurt to let other users know who you are and what you do. Be aware: if you try to use your personal profile just to promote your brand, Google may remove that page. So be an active user of the network, start conversations with others, build relationships. You will be able to see which content attracts more attention. Other users who connect with you on Google+ will want to connect with you on other social networks.

Your circles, your audience

Enter keywords and terms related to your niche in the “Search People” field, and you’ll get a variety of people to add to your circles. You can also find people based on their geographic location. You can reach out to people you don’t know and make a connection. You can also add industry leaders to your circles to stay up to date on what others are discussing and what trends are trending.

Show off your shiny side

There’s more to your business than just your business, so tell people about it! Give people a glimpse into the personality behind the brand. When you reveal details about the real you, people can connect with you on a different level. This is an amazingly powerful marketing tool. People feel more comfortable with a company when they can put a face to the name. It also creates a stronger bond between you and the people around you when they know you have things in common.

Prepare for virtual mingling

On Google+, if you see a Hangout or conversation happening in your circles, you can participate directly. When someone in your circle posts an update, he or she chooses who gets to participate. So if you see some users video chatting or posting questions to answer, join in! This is a great way to build relationships and strengthen network connections.

google business profile

Also, users are more likely to click the +1 button on your profile when you ask questions, post comments, open a dialogue, and add photos. Linking to your blog post or other articles will bring some traffic, but this network is more about conversation and connection.

Check the “incoming” feed.

This part of the Google+ news stream shows updates from people who have circled you but are not in your circles. You shouldn’t circle every person who has circled you, but you can read these posts to learn more about the people who are interested in you. Through conversation, you can find out what areas they need help with and offer them your services.

Are you already circled on Google+? What are you doing to make more connections? How are you making sure you’re making the most of this new social network? Share it with us!

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