The term streetwear is ubiquitous in today’s fashion world. It is used to describe high-quality clothing that absorbs influences from its surroundings. These influences usually come from the “street,” which absorbs everything that surrounds it, such as graffiti, and similar to graffiti sometimes expresses political and social issues of the here and now. If you want to learn more about streetwear visit pbezz and see some of the available garments for yourself, I recommend visiting Node Clothing.
So where and when did streetwear originate? Many people speculate on the when and how of the style’s origins, but it is clear that it began in the late 1970s and early 1980s. It was an exciting time when punk and later hip-hop were emerging. Both styles of music espoused a do-it-yourself ethic brought on by the mainstream’s refusal to gut them, and both styles had strong roots in the skate and surf scenes.
Influenced by the punk and rap scenes, whose acts produced their own records, mixtapes, and t-shirts to sell to their fans, many surfers and skaters began to follow suit. Often surfers and skaters produced their own branded boards and t-shirts with their own style. The first to make a name for himself in the scene was Shawn Stussy, who added his branded signature to his boards and t-shirts. As his cult status as a surfer grew, so did the popularity of his boards and clothing.
Streetwear originated primarily in the California surf and skate scene and was originally known as skatewear and surfwear, depending on which scene the clothing came from. With the rise of Stussy, others soon followed suit and the two styles became more closely associated. By the mid-80s, more and more brands were popping up and spreading across the US. It was only a matter of time before the rest of the world followed suit.
Japan was the next market to embrace the streetwear ideal, and as always, the Japanese brought their own unique styles to the table. Japanese designers drew on influences from anime, toys and gadgets, as well as their own style of Japanese street art. This in turn influenced streetwear as a whole, and the different types of styles and designs were soon adopted worldwide.
By the mid-90s, streetwear had firmly established itself on the world market, with Europe being the last to jump on the bandwagon. Now it seemed like almost anyone could start a streetwear brand, but while many brands like Volcom, Fly53, Obey, 55dsl and WESC were becoming more popular, the lesser-known brands were starting to fall by the wayside.
Streetwear Big Business
Streetwear was now big business, and the high street and designer fashion brands adopted many of the ideas and innovations that the original brands had brought to the fashion world. However, neither could match the quality and originality of the independent streetwear companies, except for the newer independent brands like Addict and Supremebeing.
Today, streetwear is crossing borders and penetrating different areas of the fashion industry. Brands like Eastpak, which makes high-quality and original bags, and Blackflyz, which makes some of the most original sunglasses ever, are becoming more and more present in this style.
So what’s next for streetwear? While the colourful and innovative designs on t-shirts, hoodies, and jeans are still prominent, many brands are now starting to cross styles by mixing casual wear with dressy wear. This has led to brands like MbyM, Volcom, and Hurley creating evening wear like suits and dresses that look elegant yet individual.
Over time, streetwear has also gained traction in the female market, with more brands like MbyM and Gentle Fawn making clothes for women, while most brands initially catered primarily to the male market.