There are various cosmetic brands in the market, and they have to carry the day. They take advantage of different tricks to become different from their competitors. Packaging is an important thing that needs the special attention of a brand. Therefore, all cosmetic brands go the extra mile to devise innovative foundation packaging. Creativity and smartness can be the best strategy to enhance the value of product packaging. When selling beauty products, you have to be more careful and smart. You must be creative enough to devise distinctive and noticeable packaging. Following are 4 creative ways to increase the value of these boxes.
Creativity in the design of foundation packaging
When you have to make your packaging stand out, you must work on the design of your product boxes. Following are some important things where you have to work hard.
Modern and exclusive shapes
Never forget the importance of the shape of the box. Do you know how many shapes of boxes are available in the market? There are plenty of shapes, and many new shapes come into the market daily. Do you think why so many shapes of these boxes are available? The main fact behind this is the difference in shape and size of the products.
Moreover, different brands have to set their packaging prominent in retail stores. Therefore, they devise innovative shapes that can catch the eyes of people. Create modern shapes of boxes such as pentagonal, pillow boxes, sleeve boxes, gable boxes, or any other that comes to your mind. Your creativity must help to introduce distinctive shapes.
• Special internal features
Different businesses have introduced boxes with various internal features. Do you know the advantage of these features? They are significant as they may help to improve product presentation. Moreover, they can help hold products securely and prevent them from slipping out of the box. Do you want to know about these features? They include custom inserts, placeholders, or multiple compartments. When you have to surprise your customers, you should create custom inserts inside the boxes according to the shape and size of the foundation containment. Thus, your professional and alluring product presentation will help win buyers’ appreciation.
Create uncommon and loveable shapes of die-cut windows
You may have seen that different boxes come with die-cut window fronts. Do you know the benefit of these windows? Their most significant advantage is that they increase product visibility. This is the primary thing that can lead to higher sales and make your business successful. This is not the only benefit of die-cut windows. They can also add elegance to your boxes and increase their worth when they are present in stores. You can take advantage of your creativity to add custom-shaped windows to your foundation boxes. According to experts, if your product packaging looks prominent in stores, it can perform better than other packaging solutions. Therefore, the addition of custom-shaped windows is the best strategy to make your packaging noticeable.
Do you know how you can make your windows prominent? For this purpose, you should be bright. Familiar shapes of windows, such as rectangular or square, don’t look prominent. Therefore, you should consider the addition of distinctive shapes of windows. For instance, you can add heart-shaped windows, round, or other intelligent shapes. They will look prominent and catch more people’s eyes and boost your sales.
Addition of handles and custom-shaped lids
Your product boxes should be easy to handle. There are many ways to add convenience to your product packaging. If your packaging is difficult to carry, it will not leave a good impression. Therefore, be sure that your customers are happy with your packaging. They will make your packaging easy to carry. Do you know how your creativity can help in this regard? It would help if you created custom-shaped handles. For instance, U-shaped handles, round or other shapes handles can set your packaging apart from others.
The main objective of your packaging is to protect encased items. The addition of lids can offer various advantages, such as protection from contamination and prevention from damages due to bumping. Therefore, you must add specialized lids to your foundation boxes. You can also take advantage of your creativity to enhance the worth of the packaging. Create custom-shaped lids. They will make your packaging prominent in retail outlets. Thus, they will catch the eyes of new customers and lead to higher sales.
Use of creative tricks in printing foundation packaging
Following are some points that you must practice while printing this packaging.
• Choose creative graphics
Different kinds of boxes come with product-related graphics. You must know the function of graphics and their importance. They help the buyers know what is present inside the boxes. For instance, your custom foundation boxes should come with relevant graphics to demonstrate the foundation. You may make a difference by choosing unusual and creative graphics for displaying the foundation.
• Print enticing drawings and illustrations
All brands want to make their packaging attractive. You can make your packaging attractive by printing drawings and illustrations. Although, you must be careful when choosing drawings and illustrations. They should be distinctive and heart-winning.
• Inside printing
Inside printing is one of the great tactics to inspire customers. Do you know how it can make your packaging more important? It will surprise your customers when they see attractive content printed inside the boxes. For example, you may print board games, artwork, or relevant textual details.
• Stylish text
You can see that all kinds of boxes come with product-related or brand-related textual details. These details have to let people know about the credibility of the products and the brand. Suppose you took advantage of creative and stylish fonts to type these details. Modern fonts will help to give enticing visual appeal to your boxes.
Your creativity can help to increase the catchiness of your foundation packaging. We have described how you can use creative tricks for it. Therefore, you must implement these ways so that your packaging can perform better. After implementing these tricks, your product packaging will become more powerful to catch the eyes of people. Thus, it will lead to an increase in your customer base and boost sales.