What is market intelligence? Market intelligence can be defined as the process of gathering, analyzing, and disseminating information about products, services, and industries to aid in marketing decision-making. This includes understanding customer needs and desires, competitor activity, industry trends, and other macro-environmental factors. To gather this information, businesses use a variety of business intelligence tools. We will explain what these tools are and how businesses can get started using them.

Why Market Intelligence? 

Why is business intelligence critical? Business intelligence helps businesses make informed decisions about their products and services, enabling them to differentiate themselves in the marketplace. This information provides insights into customer needs and behaviors, competitor activity, industry trends, and environmental factors. These insights can help organizations make better business decisions that drive revenue growth.

 Market Intelligence Tools 

Business intelligence tools generally fall into one of the following categories:

Surveys: Surveys are a common market research tool. Businesses often use surveys to understand what customers think about their products and services, how much they would be willing to pay for them, or why they chose one product. Surveys can take many forms, including in-person or telephone interviews, questionnaires sent via email or posted online and interactive voice response systems.

Data mining: extracting helpful information from a large data set. It can be used to determine customer preferences for products and services, find patterns in marketing data, detect fraud, or create targeted marketing campaigns. Data mining programs often use historical data to predict future events and trends. Still, they can also generate new models from existing data that can then be used for other purposes.

.Netbase Quid social media analytic tools: Since the advent of social media networks, they have played a vital role in marketing. They are an effective way to connect with customers and generate leads. However, understanding this new channel is difficult for many marketers and brands. Business intelligence through Netbase that tracks results across Twitter, Facebook, Instagram, and other social sites can provide valuable insights concerning customer sentiment. They can help understand how customers are engaging with the brand, what type of content they respond to most and where they are located geographically – all without tracking identifiable information.

Market Intelligence in Practice

The best way to begin using business intelligence tools is to start simply by surveying your employees. Most businesses have an extensive store of internal data that can be used for market research. Ask your employees questions about customer needs or preferences to gather the information to improve your products and services, marketing strategies, and marketing campaigns.

Alternatively, if you’re looking to conduct more comprehensive surveys of customers, partnering with a market research company is the best solution. Another option is to post a survey online and engage with customers through social media.

Data mining can be used to mine your data for trends and insights about the business’s customers and competitors. This is done by looking at customer demographics, purchasing patterns, website traffic and email marketing results. Data mining programs can help identify key customer segments and provide information about the kinds of products and services customers are interested in.

Market intelligence is vital for organizations looking to differentiate themselves from competitors. There are various business intelligence tools available on the market today. The best way to get started using them is by first surveying your employees, as most businesses have an extensive store of internal data that can be used for market research.


Businesses of all types and sizes can benefit from business intelligence tools. Business intelligence helps companies make better decisions that ultimately drive revenue growth and increase customer satisfaction which benefits everyone involved. Business intelligence plays a significant role in marketing. They are an effective way to connect with customers and generate leads.

Also read How to Use Business intelligence Tools to grow your Business




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