People cannot control the performance of search engines. However, it is possible to increase the chances of your website being displayed in search engines. Organic and paid rankings in Google are determined by an algorithm that takes into account various features and metrics that Google considers important, namely ranking factors. Trust an SEO company that works with Google’s ranking factors.
Types of Google ranking factors
- Off-page: It includes backlinks and is evaluated by Google from other sources.
- On-Page: it is the quality of information and keywords on the page.
- Technical: these are factors measured on the page that have an important influence on the overall performance of the site.
Below we will see some of the technical strategies proposed by SEO companies to improve rankings.
Google’s technical ranking factors
– Site and page speed
Nobody likes a website that takes a long time to load. Neither do search engines. That’s why a website that loads quickly is a key factor for technical SEO. If your site takes too long to load, the bounce rate increases and your ranking suffers. Users always prefer a form that is easy to navigate. That’s why the best SEO company in Lahore suggests keeping this in mind while making SEO improvements. Nowadays, there are many tools available to check the loading speed of your website; Page Speed Insights and GTmetrix are some examples.
– Usability on mobile devices
Google uses a mobile-first index when crawling websites. This means that the search engine relies on the mobile version of your website to evaluate pages. Even if your desktop version of your website is perfect, your search engine ranking will suffer if it is not optimized for mobile devices. You should always preview your web pages to make sure they are easily accessible on different types of devices, not just desktop computers. You can use Google’s mobile compatibility test to evaluate your pages.
– Internal links
Search engines work by indexing and crawling the different types of content on your site. The crawler uses internal links as a signal to properly index and analyzes the information. Internal links are hyperlinks to internal pages on your website. The better the structure of your internal links, the easier it is for search engines to find you. To do this, you need to know on each new page which pages you are linking to. To organize your internal links, we use thematic clusters. This makes it easy to navigate through your content.
Google On-Page ranking factors
– Keyword refinement
They are the backbone of an effective SEO strategy, as top SEO companies in Lahore say, and are the search terms that users use to find the right content. Before you start creating your content, you need to do some keyword research. The research process helps you understand what your target group is looking for and helps you create content that matches their search queries. When creating an article, highlight 4-5 keywords and insert them into the page elements. If you insert keywords in an unnatural way in your pages, your site will be penalized. So, create better and clearer content for your site.
– Header and title tags
Once you have decided on your keywords, it is important to insert them in specific pages within your pages, for example in the titles and header tags. Search engines use these tags to learn about your page and index it accordingly. Title tags are displayed on search engine results pages.
– Meta Description
A meta description is a short description that appears in the HTML code of a web page. It is usually displayed in search results. The meta description is not a major ranking factor, as SEO consultants assume. It can give search engines more information about your site and increase the number of clicks. That’s why it’s important to include meta descriptions in your SEO strategy.
– Image Alt Text
Every image on your website has an alt tag. This tag is displayed when the image cannot be loaded and helps us to understand and index the image correctly.
– URL structure
The structure of the URL can have an impact on your search engine ranking. A confusing URL structure does not allow search engines to learn anything about the page. URLs with a simple structure contain keywords and are concise.
– Quality of information
Users’ search criteria are constantly changing. As a result, the freshness of the content also ages. It is, therefore, necessary to update content and provide better quality information.
Google’s off-page ranking factors
Backlinks are the links that come from your website and, according to Google, the number and quality of links per page is a strong indicator of the quality of a website. You must therefore build your backlinks accordingly.