Online marketplaces have been doing incredibly well for years, even prior to the pandemic. However, the COVID-19 pandemic brought about a meteoric rise in online sales. According to a report, 62.5% of global online spending in the pandemic’s first year happened through online marketplaces, such as eBay and Amazon.

You can sell about everything online right now, with online demand at an all-time high. You can sell anything, from furniture and home appliances to vehicle parts and industrial supplies. This article examines the best international marketplaces to sell your products.

The ideal marketplace has a large audience, affordability, promotional features, and international selling capabilities. Here are your best options:


Amazon is indisputably the largest global marketplace in the US. In the 4th quarter of 2020, it made over $125 billion in revenue. Amazon has an exceptional product shipping infrastructure and serves over 100 countries.

You can choose to fulfill orders yourself or let the company do it for you. They’ll take care of the packing, storage, and shipping of your product. Amazon gives you a wide range of delivery and gives you many seller options.


eBay ranks second after Amazon but as an internal marketplace. Although the audience is now smaller, you can work that in your favor and cater to the needs of the archetypal eBay shoppers. For instance, eBay is dominated by shoppers aged between 35 and 49 years.

eBay has lower fees than international marketplaces, so it’s a great option if you’re on a budget. These fees will mostly be about 10% to 15% of the total sales value.


Fruggo covers over 50 countries, which includes most of Asia and Europe. It supports the translation of listings into over 25 languages for smoother international sales.

Rather than charge you a monthly fee, Fruggo will only charge you for the sales you make. It supports various currencies, so you can get paid in the one you want. It also helps you manage other costs, such as VAT.


Cdiscount is a French-based marketplace that’s growing really fast. It provides access to 10 million active customers. You can create a storefront with zero opening costs. The platform doesn’t place limits on sales or the number of products in your catalog.

When a customer places a new order, Cdiscount can allow you to deliver products to their warehouses and fulfill the order. The company will then ship the order within 24 hours.


Zalando is a German-based company with a reach of 23 European countries. It has various categories and products but sees the most success in fashion.

The platform has international support staff who are on hand to help with seller registration, guidance, shop creation, and listing creation. Merchants can also take advantage of the Zalando Fulfilment Solutions (ZFS). ZFS has warehouse locations and logistics partners in most of these countries.


Rakuten is a household name in Japan and its largest online marketplace. It has over a billion customers and operates in over 24 countries. The platform, also dubbed ‘the Amazon of Japan’ has some features that make it stand out.

It uses R-mail to facilitate buyer-seller communication. The platform provides eCommerce consultants too, and a cashback program called Super points, which facilitates customer loyalty.


AliExpress is a China-based operation that runs in over 230 countries and sees over 200 million monthly visits. It has earned a reputation for Singles’ Day, which is more like China’s equivalent of Black Friday.

Its fees can be as low as 5% or 8%. AliExpress is reputedly reliable and has excellent customer service. You receive your payment the moment the customer receives their shipment.


In Indonesia, Blibli is one of the top online marketplaces with thousands of product types and 15 categories. Its dealings with authentic and branded products are accountable for the high regard and trust it inspires.

You can list items for free after providing a valid business registration and bank account. You can send your products to Blibli’s fulfillment center so they’ll complete your sale.


Flipkart is India’s top eCommerce platform with over $4.6 billion in revenue in October 2021 alone! Although it started as a bookstore, it has grown to accommodate other categories, including grocery, furniture, clothing, and travel.

Flipkart is exceptional with an easy interface that lets you create a seller profile at no cost. Your listings will have an audience of over 200 million users. What’s more, this platform offers a robust fulfillment network of over 200 pick-up hubs and 10,000+ delivery agents.


Shopee is the top eCommerce marketplace in Malaysia, with over 50 million visitors. Its wide assortment of products, mobile-friendly interface, and low shipping fees are endearing elements.

It costs you nothing to post on Shopee. Overseas sellers with less than 100 completed orders aren’t charged a commission fee. You can offer your customers various payment options, such as credit card payment and COD. Shopee also offers fulfillment centers that will help you ship your items to your buyers.

Mercado Libre

Mercado Libre is Latin America’s most popular online marketplace. It sees over 650 million visits each month. Argentina, Brazil, and Mexico make up 80% of these visits.

This platform allows the sale of products in over 150 categories. International sellers get to list and take payments in US dollars while accepting payments in different currencies. However, first, you have to be approved for Mercado Libre’s Global Selling program.

Conclusion: Match Your Needs to The Right eCommerce Platform

Even though international marketplaces can give you massive success, you need to put in some work to achieve it. Whichever platform you choose, ensure that it demands manageable fees for product sales. It should also give you access to the right audience.

Part of the work you need to put in is optimizing your listings for visibility; therefore, your platform of choice must provide access to tools for boosting your visibility by the right people. Make sure to create professional packaging to complete your business setup to-do list.

You should bear in mind that there are other alternatives should your first choice for a marketplace provide below-par results. Still, the first move is still the most important.


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