If you are into business, you cannot escape building your brand identity. It is a must, or else you could be out of business. 

You might have not yet realized that your website can contribute a lot to your brand identity building. So, it will help if you find answers to the following questions:

  • Can visitors to your website figure out your business offerings within seconds after they land on your website?
  • Is the interface of your website user friendly?
  • Do you have the pricing of the product or service listed clearly? 
  • Is the bounce rate of your website high? 

Answers to these questions can help a lot in measuring the success of your website. If the answer to any one of the questions is no, you should take it seriously. It is an indication that you should now optimize and redesign your website. 

A website with good design will easily attract new visitors that can serve as potential leads. Then, you can follow them up to convert them into customers. And, you should make efforts to stay updated with the latest web design trends as that will help you stand out in the competition.

A good website design is critical for brand building. Regardless of the size of your business, branding is essential. However, according to the current trends, most users will move away from a poorly designed website.

So, let us see how you can redesign your website that can help you to build a brand identity:

#1. Colors

The color palette of your website can play a crucial role in branding your business. However, selecting the right colors for your website is about aesthetics and the arousal of emotions. So, before you choose a color, you should study its effect on the human mind to figure out whether the color is the right fit for your website. 

There is also an important aspect to keep in mind. Different cultures interpret the same colors differently. As such, you should check what the colors mean to your target audience. 

You should ensure an attractive website design for your brand, as most visitors will move away from your website if they find it unattractive.

#2. Fonts

Fonts are critical aspects to consider when redesigning your website. First, you should figure out the type of fonts to use–bigger, lighter, or cleaner fonts.

You need to bear in mind that a particular font portrays feelings for the mood unknowingly.

Again, features like font-weight, serifs, X-height, font width, rounding, etc., work together to make small yet noticeable differences.

For example, an elaborated font in script style will make your text look detailed and elegant. Likewise, a condensed and heavy font on the website will make the message seem urgent and hard-hitting.


A unique website can also make a brand successful. You need to implement such things on your website that can make it memorable for visitors. 

Maintain consistency throughout your web design to strengthen the brand’s personality and elicit emotions from visitors. 

Therefore, do not fail to maintain consistency in colours, typography, and visuals throughout your website. It will help your website to establish a uniform image.

#4. Functionality

You should explore what type of functionality will be appropriate for your website–should it be easy to use and traditional, or should you integrate interactive elements in it to engage your users more. The functionality of your website has a lot to tell visitors about whether your business is established, exciting and innovative. 

For example, your website can have a top menu and dropdowns to help users navigate throughout the website and toggle between pages.

#5. Mobile Optimization

Today, we are in a mobile dominated world. And most users prefer browsing websites on their mobiles. So, you are left with no other option but to make your website mobile responsive. It is a new and evolving form of development that offers flexibility to your website, irrespective of its operating device. In other words, a mobile responsive website will open ideally on mobiles. 

Moreover, a mobile-responsive website is also good for SEO rankings. Nowadays, most users prefer websites that load well on mobile devices. 

As you do not know which device your users will use to visit your website, you should make it mobile-friendly so that users visiting your website on desktop or mobiles will undergo a good user experience. 

#6. Voice

Although visual and functional elements are critical for your website, you should not undermine the information and text you want to convey to your target audience. 

Remember that visitors will see a difference between your website and brand if your brand voice does not match your website.

Therefore, you should consider the overall tone, mood, and message that you want to convey to orient your brand voice with your website.

#7. Personality

The personality of your brand lies in how you say about it instead of what you say. You can use different sets of words. You can convey the same message in different appealing ways. 

Even the style, brand image, and voice may all match, but if your brand’s overall personality deviates from it, it will make a bad impression on users. 

So, you need to correct the personality of your brand. You need to consider a respectful tone. You should structure it in a positive, welcoming, and friendly way. You should refrain from using a statement or language that can offend or turn the potential customers off. 

#8. Value Proposition

When a visitor lands on your website, some spontaneous questions can arise in his mind, such as:

  • Is this the correct website I have landed on?
  • Is it attractive and exciting?
  • What does all this business offer? 

You need to make sure that your website can answer such questions to provide a clear value proposition to your visitors.


Your website design has a lot to do with building your brand’s personality. Therefore, we believe that this article will help you effectively design your website to strengthen your brand personality and identity.


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