The communication skills you require to succeed as a professional, email writing is on top of the list. In addition, the higher you go up the corporate ladder, or in your career, the higher is the number of emails you receive.
If you are a young and ambitious professional, enrolling in an email writing course is a great idea. However, instead of searching for an ‘email writing skills’ course online free, it is critical to partner with trustworthy institutions offering learning under the guidance of industry experts.
Here’s a look:
Readability Should Be Your No.1 Priority:
Some opine that your subject line is of paramount importance. In contrast, others place a high emphasis on opening and closing etiquette. Yes, these are essential aspects and undoubtedly deserve your attention. But your top-most priority while drafting an email today is that it should be easy to read.
Most recipients go through emails on their smartphones, so it is wise to ensure a lucid, seamless, and one-glance read. Not sticking to a mobile-friendly template and writing an unnecessarily lengthy mail is the biggest faux-pas for any professional today.
Never Blindly Trust False Adverts:
While these may seem appealing, enrolling for any generic email skills course is not advised. To identify the right email writing course, make sure you ponder over the following points:
- Who is conducting the learning and is it expert-led?
- Are email writing tips generic or about your industry?
- Is the course curriculum under the latest global norms?
- What is the course duration and pricing?
- What are the evaluation and certification criteria?
- Does the training service provider have the necessary affiliations?
Your Subject Line Should Hit the Bull’s Eye:
Much attention is given to crafting the subject line in email marketing. Whether your targeted prospects open and read your email or not is dependent on how captivating your subject line is. But the importance of the email subject is not limited to marketers alone. For a competent professional in any department or industry, indicating the exact email intent in the subject line is essential. With multiple emails exchanged between departments, vendors, clients, and businesses, crisp and relevant subject lines are necessary to alleviate confusion. A precise and apt subject also ensures that the search for older/archived emails becomes a lot easier when required.
Also Read: Winning Lead Generation
Choose Your Email Greetings Wisely:
The opening and closing greetings of your email depend on multiple factors such as:
Your industry type/niche: Many software companies and Ad agencies encourage an informal atmosphere, wherein openers like ‘Hi’ and ‘Hello’ are permissible. But if you are working in a conventional B2B business or a Law Firm, for instance, you cannot use these. Your openers will ideally be ‘Greetings of the day, and ‘Dear’.
- The recipient of your email- Greeting a client or senior warrants a different tone as opposed to writing to a colleague or subordinate.
- The context and purpose of the email are based on the department- marketing, admin, HR, logistics, sales, and so on.
- CTA in the case of marketing emails- Be explicit about how you want the prospect to respond if they are interested.
Never use inappropriate language or reveal confidential information:
An email should never be considered a casual piece of correspondence. No matter how friendly you are with the recipient, the use of an inappropriate tone or lingo is a major red flag. Remember, professional emails remain in the public domain for eternity, thanks to cheap cloud backup services. The last thing you want is somebody to dig up an unprofessional email you might have written in the past. It might hamper your reputation in your workplace. So stay formal, courteous, and prim in your emails at all times.
For sales executives, marketers, CRM executives, PR personnel, and so on, emails are intrinsic to the job description and responsibilities. In any of these profiles, the average number of emails you need to send daily could be 40 to 50. So if your email writing skills are not satisfactory, it can be a real hindrance. To master the art of email writing, it is best to start early and sign up for expert-led masterclass sessions.