It is no secret that pitch and investor events are fundamental for the growth of startups. A demo day event is the right platform for a new business to increase brand awareness, generate leads, and promote their key products or services.

Since the global pandemic, there has been a rise in debates around which type of events to choose – physical or virtual. More people are opting for virtual events for safety reasons. But with so many advantages of both types of events available and the pandemic slowly becoming less intense, it’s hard to know which one is the better form. 

Let’s take a look at some pros and cons of both these types of events.

Pros of Virtual Event:

The primary benefit of virtual events is that they are significantly cheaper than physical events. Of course, this doesn’t necessarily mean that people will spend less money on them. 

Virtual events are more accessible than physical events because there are no infrastructure or setup costs associated with them. Organisers of a virtual investor event or demo day either host the event in their office or a virtual conference room. 

At the same time, they can also send out invitations in advance or even host them at the last minute, which is ideal for large meetings or conferences. 

Virtual events also see a higher retention rate as they are more accessible.

Pros of Physical Event:

When you hold an in-person event, you have the chance to interact with your audience in person. This is vital to establish credibility and let people see who you are and what you do.

When you have more of your audience in one place, you can enjoy a lot of synergies with them. Physical events allow better communication, fewer misunderstandings and deeper personal relationships.

In-person events are also more interactive than virtual events. There’s only so much interaction possible in front of a screen. 

Cons of Virtual Events:

Virtual events lower your credibility over time. Physical events are rife with branding to establish your market presence or offering. With virtual events, no one can tell what you do or who you are, particularly for new businesses

Another disadvantage of virtual events is that you cannot expect to close sales right away. Since you don’t have a physical environment to promote and sell your products and services, you get fewer leads. Your customers will only get to know that you are an event host if they already know your products and services or if they were directly involved in the event.

Cons of Physical Events:

You have to deal with the weather and other conditions that aren’t in your control. 

You also need to set aside a significant budget while preparing for your event. This means additional costs and even new expenses that you might not account for.

If your presentation has a problem, virtual events let you play it off as a technical glitch. You don’t get as much benefit of doubt in physical events. 

When you choose to host an event, consider all the pros and cons of each. Both have their advantages and disadvantages, so understand your business needs before you choose to organise or attend one. 


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