Deciding to hire a digital marketing agency is easy; the difficulty comes when choosing from the tens of thousands of digital marketing agencies available. Realistically, anyone with an internet connection can create a website and start offering services, which is great, but makes choosing the right digital marketing agency London all the more difficult.
Luckily, this article has been put together to simplify the process. This is a step-by-step guide, of where to start, what to look for, and how to find your perfect fit.
Where to Start
Start by knowing what you want from the digital marketing agency London you hire. Digital marketing agencies tend to offer a wide variety of services, and they may all sound promising if you don’t know what you’re looking for. However, you don’t want to end up hiring a digital marketing agency London that gives you a plethora of virtually useless features, and doesn’t do what you need it to. Hence, the best place to start is by understanding your goals and what you intend to achieve by working with a digital marketing agency London.
This may be easier to accomplish if you break down your aims into deliverables, their goals, and they end outcomes. Having this list helps you know, and communicate, what you’re looking for.
6 Features of a Great Digital Marketing Agency London
You’ve understood your key aims, which is a great way to narrow your search; another way to make picking easier is to know what makes a specific digital marketing agency London so great. You can look for these characteristics as you go through the process of deciding who you want to work with, and they’ll help you vet top-notch service providers from those who say they’re the best without proof to back it up.
1. A decent portfolio or list of past clients
Accomplished digital marketing agencies are proud of who they work with and the work they do, and they typically display their partnerships for the world to see. Although an itemized list of every project they’ve ever done is unrealistic, it may be problematic if you can’t find a list of previous clients or any examples of the kind of work the agency does.
Bear in mind, though, that some types of services aren’t easy to display, like content marketing and SEO. So, agencies specializing in those areas may not be able to showcase their work in a portfolio. However, a client list is a good indication of their experience.
2. An experienced and qualified team
No matter what services you’re after, it’s essential to make sure the agency you hire has the right team members to suit your project. A good place to start is the agency’s about page, or their LinkedIn company profile, to see if they list their team. You can also always ask questions during your consultation if you aren’t sure.
3. Customer reviews and a strong industry reputation
Previous client reviews (and similar proof of quality of work) can give you deep insight into what working with that agency is like. Besides positive reviews, look for negative or neutral reviews, which can shine a light on areas that the digital marketing agency London struggles with, to get a clear understanding of their work.
4. Core values and company culture
It may be prudent to look at the agency’s core values and culture, to see if they align with those of your organization. This ensures they mesh and work well with you, which helps guarantee a more collaborative and comfortable work environment and, ultimately, a better end product as a result. After all, the last thing you want is the stress of working with a group of people who don’t value the same things or operate in the same way.
5. A well-designed website
The best digital marketers know how essential a well-designed website is. Simply, if they’re not executing internal projects well, why would you expect them to deliver something better for yours? This is especially true if they offer website and Software development or design services. If it doesn’t match what you need, or looks low-quality, you may need to look for another.
6. They don’t make unrealistic claims
The type of results an agency promises on their website is a strong indication of how well they understand the industry, which is why it is crucial to pay close attention to the claims they make. Make sure they align with what you know about the industry, and remember seemingly impossible promises probably are exactly that.
How to Find Your Perfect Fit
Many companies will offer a plethora of services, seemingly catering to everything you may need under one roof. This may sound great, but it might not be the best call choosing them for your digital marketing campaign. This is because the best digital marketing agencies excel at one or two things, with other services being add-ons or secondary options. Choosing a digital marketing agency which specializes in the type of services you need is most likely to give you the best results and, frankly, the greatest value.
Lastly, the best digital marketing agency is an extension of your team. Look for people who provide what you need, while working with you, as an extension to your company, to guarantee a smooth workflow and the best possible end product.
Every project deserves the dedication of an industry expert with the specialized skills it needs. Choosing the right digital marketing agency London, however, often feels overwhelming. Luckily, now you know where to start, what to look for, and how to pick someone best suited to your organization. Use the tips and characteristics discussed in this article, and you’ll have no trouble executing your vision!