Hashtags are always powerful. Whichever social media platform you choose, hashtags can help you in boosting your presence. It enhances the reach of your posts. 

Additionally, it also attracts followers and enhances engagement. Hashtags help your businesses in creating a positive image. Marketers believe that hashtags skyrocket your business and facilitate in reaching new heights. 

But do you wish to take benefit of hashtags? First, you’ll need a clear strategy and target audience in mind. If not, your hashtags won’t be beneficial. 

2021 has set new boundaries and has provided various opportunities to businesses. As the use of social media for marketing and promotions is increasing, we believe knowing the good use of hashtags is crucial. 

Through this, you can boost your engagement and reach on social media. 

How to Use Hashtags on Social Media?

Before you start looking for ways to use hashtags, do you know what it is? In this era of digital marketing, businesses cannot survive with the proper use of hashtags. 

A hashtag is an amalgamation of digits, letters, or emojis. The ‘#’ symbol precedes it. Also, it plays an interesting role in enhancing the reach. It further categorizes the content and makes it more visible. Also, these are clickable. 

Moreover, a hashtag acts as an indication. It reflects that the content relates to any specific category or topic. 

So you can use it to make your content or webpage more discoverable on the platform searches. 

Social media marketing is constantly facilitating businesses in enhancing their positioning. As a result, it has become a critical constituent of advertising tactics. Every platform has its hashtag strategies. As a result, its reach and impact vary accordingly. 

Here you’ll find how to use hashtags on different platforms:

  1. Hashtags on Instagram

Instagram is a social networking application. It permits users to share pictures and videos. On Instagram, a hashtag allows categorizing content. These are clickable. 

Additionally, the hashtags facilitate the expansion of your audience on the network. When individuals click on the hashtag, they will see all the posts tagged with the similar one.

On Instagram, the marketers are using a hashtag. It offers the prospect of creating an online community. It also upsurges the total engagement with your product. 

For example, Nike used the #playinside hashtag amid pandemic. It was a promotional act to motivate local people to act actively in their homes. 

Some of the top Instagram hashtags of 2021 include: 

  • #love
  • #fashion
  • #beautiful
  • #photography
  • #art
  • #life
  • #food
  1. Hashtags on Facebook 

Facebook is one of the social networking sites that has the highest users. It is used around the world by people belonging to different segments. 

For years, the site is being used for marketing and promotions. As a result, it has become an ultimate source of communication and information. Hence, brands are using it worldwide to connect with their fans and followers.

The Facebook hashtags are valuable in turning phrases into likable and clickable links. Fortunately, most Facebook hashtags are similar to Instagram ones. 

On Facebook, hashtags were introduced a decade ago. These are still relevant and have not lost their charm yet. 

These were introduced in 2013, and since then, the hashtags have created a craze. All you require is to make or discover the significant hashtags. 

After that, Facebook acts smartly and recognizes and recommends hashtags accordingly. 

Brands are using Facebook metrics to assess and evaluate the reach of their hashtags. In addition, it helps in ensuring that hashtags are serving the right way. 

  1. Hashtags on Twitter

Twitter is another networking site that provides the opportunity to connect with people. It also benefits in reaching out to the viewers. Many brands are using Twitter to launch their marketing campaign. 

On Twitter, the users can start tweeting with hashtags. Thus, it connects with the broader audience. 

Moreover, the hashtags help in increasing the chances of grabbing attention. Therefore, it leads to organic engagement. 

On the left sidebar of Twitter, you can discover the trending and prevalent hashtags. These drifts are custom-made according to your setting. 

So if you want to achieve visibility, it is critical to identify and understand these trends. 

Proper Use of Hashtags and Trending Hashtags

Why do You Want to Use Hashtags?

Before you start using hashtags, it is important to comprehend why you want to use them. The reasons can be as follows:

  • Increase engagement. 
  • Enhance positioning. 
  • To build a model consciousness with famous hashtags. 
  • Present yourself. 
  • Make your business discoverable. 

Once you have identified the purpose, you have to choose one of these:

  • Create a new hashtag. 
  • Use the existing hashtags. 

It’s up to you. If you have a new business, sticking to the existing ones can be a great idea. However, your hashtag must be discoverable and easy to read. 

Do You Know The Types of Hashtags? Read on. 

  • Branded hashtags – You can use this one on most posts. 
  • Broad hashtags – It can include a lot of content posted on them regularly. It will increase prominence and visibility. 
  • Location hashtags – It helps users in finding you, your brand, or your social media account. 
  • Niche hashtags – It has fewer posts. Therefore, it provides a better chance of appearing in search results. 

For optimal use, you can select your hashtags and add them to your posts on any medium. It’s beneficial in grouping content material. Also, it helps in connecting with a theme. 

The successful marketers claim that on Instagram, it’s beneficial to use hashtags along with captions; Instagram allows up to 10 hashtags in Stories. Additionally, you can add some to your profile too. 

Facebook and Instagram provide the opportunity to assess Insights. Through this, you can evaluate your reach and number of impressions. 

Similarly, you can use up to 15 hashtags on your YouTube posts. Of course, if you are adding more than this can make YouTube ignore all the hashtags. It can also flag your posts for spammy behavior. 

Steps to Use Hashtags in 2021

  • Hunt for the current hashtags by using the search bar. 
  • Comprehend what is trending. 
  • Keep in mind that the hashtag strategies differ across social media platforms. 
  • You cannot use the same strategy on each medium. 

You can use the following quantity of hashtags:

  • Twitter – 1 to 2
  • LinkedIn – 1 to 3
  • TikTok – 3 to 5
  • Pinterest – 1 to 3 
  • Facebook – 1 to 2 
  • Instagram – up to 30 

Using the right number of hashtags facilitates gaining the desired reach and engagement. 

Final Thoughts 

If you are ready to utilize hashtags in 2021, you must know the dos and don’ts. However, you cannot ignore the fact that the effective utilization of hashtags can help reach the right audience. It can improve engagement. 

Additionally, it also helps in enhancing the positioning of your brand or product. 

Social media marketing backs to the attainment of the marketing objectives of a business. We all know that the use of social media is snowballing speedily. 

Hence, it’s valuable to follow the trends and update strategies and techniques accordingly. 

Using a good hashtag with your post and placing it the right way can turn out to be highly significant for your visibility. 

You can contemplate this as an opportunity to augment engagement with your consumers and followers. Moreover, to achieve digital marketing goals, you need to rotate your hashtag strategy with time. 


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