Currently, promotion on social networks is gaining importance through localization – the promotion of information at the local level. For this reason, many people create accounts on social networks that are tied to a specific location and focused on the interests of people who live in that location. In 2021, video content will already account for more than half of all search queries on social networks. Consequently, the trend of promotion of social networks such as Facebook, Instagram, or Snapchat this year can safely be called the creation of video content. Consider what you should and should not do for successful advertising.
Engaging Opinion Leaders
In 2021, it will continue to be popular to involve opinion leaders in advertising. They are becoming more of a PR tool than advertising. But as long as up to 20% of users under 35 rely on the opinion of OLs when choosing products for ads, this tool should be used in advertising.
At the same time, do not abuse it. Users are becoming more and more advanced and are well aware that opinion leaders are paid for their work. In order for a user to believe a celebrity blogger, they need to generate confidence that they are telling the truth.
Augmented and Virtual Reality
Augmented and virtual reality are also growing trends, so they should be introduced into the SMM toolset gradually. Content needs to show real emotion and emotionally charged moments in life. Naturality and secrecy are important promotion trends in 2021.
It is worth knowing that stealth is a focus on dark social techniques. It means moving away from the masses to a personal, person-centered impact on users, where customers make purchasing decisions as if naturally rather than under the pressure of advertising campaigns. This implies more emotionally engaged communication with customers, one-on-one, or in small groups on social networks. The problem with this approach is the inability to accurately measure effectiveness.
The Main Challenges of SMM Promotion
Social media promotion requires professionalism and well-tested skills. Especially now that social networks have become a full-fledged and quite sophisticated tool for promotion. Therefore, the main difficulties in working with them are the following:
Inappropriate subject matter
Not all types of goods and services can be advertised on social networks. Audiences may not be found even in seemingly relevant groups. That is why you should first conduct research on how effective promotion through social networks is in a particular industry. Especially the experience of competitors should be taken into account. If you have not decided yet, the mistakes or achievements of competitors should be taken into account.
The vulnerability of any social media promotion is communication. The specialist needs to be constantly present in the social network, communicate with group members, subscribers, and clients. Respond to questions, reply quickly to comments, do not fall behind in rewarding loyalty, and so on.
When seeking professional opinions on your child’s care, don’t leave your child out of the conversation. Your child will want to know they’re heading to a supportive environment where they can get tools and learn new skills to cope with things like suicidal ideation and panic attacks.
By making your child part of the conversation with staff members, psychiatrists, therapists, and other professionals, you’ll be telling them you trust them to work toward advocating for themselves. This alone could help promote transparent communication to the extent that you’ll be able to get honest answers from your teenager about alcohol addiction, negative behaviors, vulnerabilities, and more. Your child’s ability to ask for more help will be worth the extra work.
At the end of the day, you know your child’s strengths and family issues. Most often, as the parent, it’ll be up to you whether your child is placed in 24-hour care, a partial hospitalization program, or therapy alone. In working with social workers, therapists, educators, and your teenager, you’ll be able to collect information and tools to make a decision that’s right for your family.